The latest in:
political advertising
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Premium Content
12/08/2022
Linear Still Best Destination for Midterm Ad Buys
There’s a lot of talk about the advertising industry moving away from the linear business and going toward connected TV and the like, but the inventory isn’t quite there yet to support pivotal moments like the 2022 midterm elections.
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Premium Content
09/14/2022
Midterm Money Coming In
Despite a decrease in cable TV customers, Viamedia is set to meet or eclipse its midterm political advertising record thanks to PACs spending in the “Issues” advertising category.
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Premium Content
11/08/2021
Dems Want More Political Ad Transparency
Reps Anna Eshoo (D-CA), Peter Welch (D-VT) and John Yarmuth (D-KY) want to modernize the FCC’s reporting requirements tied to political advertising aired by broadcasters.
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Premium Content
06/01/2020
Fox News Ad Chief on Upfronts, Political Ad Spending
Fox News Media ad sales evp Jeff Collins discusses the future of those splashy upfronts, what the ad market looks like and expectations for political.
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Premium Content
01/03/2020
Cable Fretting FCC Political Ad Disclosure Rules
It’s now 2020—which should mean a flood of political advertising is ahead. But both the broadcast and cable industry are waving a caution flag on FCC political disclosure rules.
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Premium Content
09/19/2018
Digital Advertising Alliance Releases ‘Political Ad’ Guidelines
The Digital Advertising Alliance released creative implementation guidelines for the previously announced “Political Ad” icon.