The latest in:
Viamedia
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Premium Content
03/03/2020
Super Tuesday Brings Super Bucks to Cable Ad Spending
Super Tuesday doesn’t just help shake out the Democratic presidential race, it’s also a springboard for political ad spending. TV continues to draw big bucks, with Viamedia reporting Tuesday that spending in cable political advertising from presidential candidates has jumped as much as 146% vs. year-to-date 2016.
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Premium Content
02/28/2020
Comcast Ad Monopoly Claims Revived
The 7th Circuit Court of Appeals revived an antitrust lawsuit against Comcast in a 141-page ruling.
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Premium Content
12/19/2019
EMX, Viamedia Deliver Programmatic Ads In Live Linear TV
Viamedia and EMX teamed up for a market trial of advanced addressable ad tool QTT, reporting successful delivery of programmatic ads into live cable TV.
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Premium Content
10/07/2019
NFL Net Leaves MVPDs without TNF Game, Ad Revenue
The workaround for blocking DISH/Sling subs from watching Thursday’s Rams-Seahawks game on NFL Network was for NFL Net to not simulcast the game at all.
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Premium Content
09/05/2019
Public Affairs
Viamedia, a cross-media local advertising company, is partnering with fast food chain Hardee’s again to award a Kentucky college student up to $10K for college tuition.
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Premium Content
09/04/2019
Viamedia and WOW! Work on Ad Sales
Cross-media local ad company Viamedia and provider WOW! signed a multi-year agreement.