The latest in:
Viamedia
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Premium Content
10/07/2019
NFL Net Leaves MVPDs without TNF Game, Ad Revenue
The workaround for blocking DISH/Sling subs from watching Thursday’s Rams-Seahawks game on NFL Network was for NFL Net to not simulcast the game at all.
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Premium Content
09/05/2019
Public Affairs
Viamedia, a cross-media local advertising company, is partnering with fast food chain Hardee’s again to award a Kentucky college student up to $10K for college tuition.
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Premium Content
09/04/2019
Viamedia and WOW! Work on Ad Sales
Cross-media local ad company Viamedia and provider WOW! signed a multi-year agreement.
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Premium Content
07/31/2019
Digital Advertising Can Lift Linear TV
The buzz is all around digital advertising, and for good reason. It is projected that $130bln will be spent on digital by the end of 2019, compared to the $71bln annual spend on traditional linear TV advertising (in which $6bln is spent on spot cable).
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Premium Content
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Premium Content
05/03/2019
DOJ Looks at Antitrust, Competitive Concerns in Digital Advertising
When it comes to advertising, every dollar spent is a play in the battle for eyeballs. But how has the growth of digital and mobile changed the media mix?