The latest in:
Viamedia
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Premium Content
12/07/2023
Viamedia Partners with Perpetual Media
Viamedia is teaming up with the digital out-of-home advertising platform Perpetual Media, becoming the exclusive local and regional direct advertising sales company in all of Perpetual Media’s 60+ DMAs and locations beyond Viamedia’s DMAs.
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Premium Content
11/14/2023
Viamedia Launches Parrot ADS
Viamedia is rolling out a new managed service called the Parrot Ad Decisioning Systems (ADS), which lets MVPDs implement regionally targeted ads on linear streams to match local ads running simultaneously on traditional cable TV platforms.
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Premium Content
02/15/2023
Viamedia Inks New Partnerships
Viamedia is growing its ad sales representation with 11 new service provider partnerships, pushing the total amount to more than 70 MVPDs covering 65 DMAs.
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Premium Content
11/15/2022
Viamedia Enters Ad Sales Partnership
Pennsylvania-based Adams Cable Service has chosen Viamedia to manage ad sales in the Eastern and Northeastern parts of the state.
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Premium Content
09/19/2022
Viamedia Named HolstonConnect Ad Rep
The cross-media local ad company Viamedia and HolstonConnect agreed to a long-term partnership to use Viamedia’s technology to integrate local ads into the MobiTV platform. Viamedia will also manage ad sales for the eastern Tennessee provider.
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Premium Content
09/14/2022
Midterm Money Coming In
Despite a decrease in cable TV customers, Viamedia is set to meet or eclipse its midterm political advertising record thanks to PACs spending in the “Issues” advertising category.
