The latest in:
Viamedia
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Premium Content
07/08/2020
Viamedia Expands MetroNet Partnership
Viamedia renewed and expanded its ad sales representation with MetroNet.
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Premium Content
06/23/2020
People
ViacomCBS tapped Yolanda T. Cochran as svp, live-action long-form production, ViacomCBS Kids & Family. She’ll be responsible for managing all aspects of live-action physical production for the
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Premium Content
06/09/2020
Black Lives Matter Update
Comcast announced a $100mln, multi-year plan to advance social justice and equality Monday.
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Premium Content
06/03/2020
Advertising
Viamedia formed a new business division Tuesday focused on creating a cloud-based TV ad solution to bridge the gap between linear TV and digital advertising. Ad tech veteran John Piccone has
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Premium Content
04/06/2020
Quarantine Consumption: Ad Dollars Down, Content Up
There’s been an unprecedented rise in content consumption since the coronavirus outbreak, but it comes a decrease in ad dollars.
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Premium Content
03/03/2020
Super Tuesday Brings Super Bucks to Cable Ad Spending
Super Tuesday doesn’t just help shake out the Democratic presidential race, it’s also a springboard for political ad spending. TV continues to draw big bucks, with Viamedia reporting Tuesday that spending in cable political advertising from presidential candidates has jumped as much as 146% vs. year-to-date 2016.