Media Kit

AUDIENCE

Community

Celebrating 31 Years of Cablefax – Cablefax Daily

CABLEFAX DAILY
READERSHIP BY INDUSTRY

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CABLEFAX DAILY
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Weekly Eletter – The Skinny

THE SKINNY
BREAKDOWN

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Audience

What They Want

  • Innovative content that resonates with audience
  • Technology solutions that increase revenue and/or save costs
  • Efficient services that empower strengthen customer relationships
  • Services that give a better window into viewers
  • Services that tie linear TV and digital offerings
  • Products that monitor and improve steaming performance
  • Software solutions that improve viewer navigation
  • Technology solutions that increase revenue and/or save costs
  • Efficient services that empower strengthen customer relationships
  • Products that monitor and improve steaming performance
  • Products that ensure a seamless customer experience
  • Innovative content that serves a global audience
  • Software and equipment that meet product goals
  • Game-changing technology that powers larger solutions

Media

The Daily – Paid Premium Content

Cablefax Daily is an essential business tool, reaching more than 22,000 MSOs, independent operators, programming executives, telcos and satellite distributors, technology partners and observers who rely on Cablefax Daily each morning for the latest industry news. Every issue is packed full of original content, scoops and commentary, providing cable executives with the most comprehensive and insightful overview of the latest industry news and strategic initiatives.

I’M A LONG-TIME READER AND FAN. IT’S ESSENTIAL TO ANY MEDIA EXECUTIVE.

MARK CUBAN, Founder of AXS TV

Top Operators and Multi-Platform Distributors That Read Cablefax Daily

Altice Armstrong Charter Communications Comcast Corporation Cox Communications dish network Grande - RCN - Wave Mediacom Communications Midco Sparklight T-Mobile Verizon WOW!

Magazine

Cablefax: The Magazine is written with the same zest readers have come to expect from Cablefax Daily. All issues are true coffee-table publications that are received with great anticipation, generating much industry buzz. You never know who or what is going to make the cut! (And remember — those who do will show the magazine — and your ad — to everyone they know!) Each issue of Cablefax: The Magazine reaches a total audience of over 48,000 in print and e-media efforts which include Cablefax Daily subscribers and The Skinny audience. Cablefax: The Magazine is distributed at the industry events throughout the year. www.cablefaxmag.com

Special Reports

For companies that want a turnkey solution, we can propose the topic, develop & write the content. That advertiser’s message is aligned with content delivered in a voice that readers know and trust.

Events

NEW! Executive Roundtable Series

Even though we can’t meet in person, Cablefax has an exciting opportunity to bring together top executives, analysts and strategic thinkers for a series of small, off-the-record virtual roundtables designed to fully explore disruption across media and broadband. Discussions and topics range from current short-term challenges to long-term forecasts about where the industry is going in the future. These curated discussions are designed to give even the most seasoned, senior-level executive insights to take back to the office and apply to their businesses as sponsors get valuable face time with VIPs while securing a respected seat at the table. Several sponsored roundtables are already booked, so act now to secure one of the only 2 sponsored roundtable slots left in 2020. Contact Mike Farina and Al Nassour.

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“Great forum to help improve the collaboration in the industry, understanding differences, making it better. It provided me with several great ideas and created new relationships that will be highly valued. The venue and vibe were terrific…way to go Cablefax team!”RICH FICKLE, PRESIDENT, NCTC

“I found the people and the experience energizing. Being able to talk one on one with the many industry people without the crush of time and appointments of every day work life was refreshing.”Chris Dyrek, President & CEO, CableAmerica

“A unique gathering of contributors, within and around the industry. Presented a great opportunity to pause and look up – and made for an invigorating exchange.”Beth Main, EVP, Domestic Network Distribution, HBO

The FAXIES Awards

Also honoring the Cablefax 100, Top Ops and Work Culture List

Sept. 22, 2020
VIRTUAL Celebration

The FAXIES Awards Celebration honor the industry’s best sales, marketing, digital and communications executives, innovations and campaigns making a real difference for customers and bolstering companies’ bottom lines. What better way to associate yourself with success? And this year, the event will also recognize honorees from the Cablefax 100, Top Ops and the Work Culture List! Sponsors gain automatic thought-leadership credibility as some of the most brilliant executives in the business gather to hear each other’s stories, challenges and triumphs in a festive atmosphere that always packs in a few surprises. Don’t miss out on a chance to join the party!

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Cablefax’s Most Powerful Women
Dec. 3, 2020

Cablefax’s annual Most Powerful Women list generates excitement every year as our editors pick and rank the most influential female executives in cable, broadband and media. Competition is fierce, and companies from across the industry submit their best executives for consideration. The virtual celebration with honor these amazing women and receive the recognition they so rightly deserve. Sponsorship opportunities are available to add excitement and prestige to this year’s virtual event. Contact Mike Farina or Al Nassour to secure your spot and associate your brand with this incredible group of women. Contact Mike Farina at mfarina@accessintel.com and Al Nassour to secure your spot and associate your brand with this incredible group of women.

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SCTE Expo Dailies

FEATURING OFFICIAL COVERAGE IN PRINT, ONLINE & VIDEO SHOW DAILIES

SUPERCHARGE YOUR EXPOSURE!

EXPO Show Daily

As SCTE*ISBE’s exclusive EXPO partner, Cablefax will publish four dailies—a digital-only pre-show edition on Monday, Oct. 12th , and print and digital editions Tuesday through Thursday, Oct. 13-16. Cablefax’s stellar editorial team will provide daily show coverage, including breaking news, behind-the-scenes interviews, photos, product spotlights, booth highlights and much more. The show daily also will report on other significant events, such as the Cable TV Pioneers induction of the Class of 2020.

BENEFITS FOR ADVERTISING IN THE SHOW DAILY*

EXHIBITOR SPOTLIGHT (1/3 vertical space) in issue of Cablefax Daily prior to the Expo

ENHANCED LISTING in the Show Daily Expo Exhibitor List

PRODUCT SPOTLIGHT featuring a photo and 100-word description in one Expo issue

BRANDING WITH YOUR LOGO in Thank You in the Expo Video Show Daily end credits and one Expo issue

EXPANDED DISTRIBUTION to the entire Cablefax audience

AD POSTIONS

False Cover
Back Cover
2 pg. Spread
Cover 2 Inside Front
First Right Hand Page
Cover 3 Inside Back
Belly Band
Front Cover Strip
Ad
Full Page
Half Page

EXPO Video Show Daily

Cablefax will also produce an exclusive, news-driven EXPO Show Video Daily highlighting all the major show developments. Don't miss this opportunity to be the exclusive sponsor!

Includes:

  • Pre-roll message (:10 or less)
  • Branding within and around the video
  • Videos posted on SCTE & Cablefax Site

WE WERE BLOWN AWAY BY THE PASSION AND IMAGINATION CABLEFAX BROUGHT TO THE SCTE•ISBE CABLE-TEC EXPO OFFICIAL SHOW DAILY COVERAGE. IN PRINT, ONLINE AND ESPECIALLY IN VIDEO, THE CABLEFAX TEAM WENT ABOVE AND BEYOND IN CAPTURING THE MOMENTS THAT MADE EXPO 2019 A MUSTATTEND EVENT. TOGETHER WE’RE ALREADY IMAGING THE POSSIBILITIES FOR NEW CONCEPTS AT EXPO 2020 IN DENVER.

SCTE • ISBE'S PRESIDENT AND CEO, MARK DZUBAN

Flow

Dynamic Communication Experience Powered by Engagement

Initiate Campaigns to Target Audiences
…Activate Campaign Automation to Engaged

Tech Segment
33k Web
20K email


Targeted Banners


Targeted Email


Audience Extension Ads


Open Asset on Cablefax.com

Engaged


Targeted Banners


Targeted Email


Audience Extension Ads


Gated Asset on Cablefax.com


Nurtured Leads
 
 

3-Month Sample Campaign Timeline & Deliverables

  • January 2020
    • Landing pages set-up with content/assets
    • Creative development for promos, including all ads and eblasts
    • Lead-gen form and alert set-up
    • Marketing automation configuration
  • February 2020 CAMPAIGN LAUNCH - Month 1
    • Monthly eblast sent to target segment
    • Activate all targeted advertising, including audience & extension
    • Automated promos triggered 3-5 days following engagement
    • Monitor campaign performance, provide weekly reports
    • Bi-weekly check-in with client
  • March 2020 – Month 2
    • Monthly eblast sent to unengaged
    • Automated promos
    • Analyze individual promo performance, optimize creatives
    • Monitor campaign performance, provide weekly reports
    • Bi-weekly check-in with client
  • April 2020 – Month 3
    • Monthly eblast sent to unengaged
    • Automated promos
    • Creative optimization
    • Monitor campaign performance, provide weekly reports
    • Bi-weekly check-in with client
  • May 2020
    • Final campaign performance analysis
    • Presentation to client…discuss next steps
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