Media Kit

AUDIENCE

Community

Celebrating 30 Years of Cablefax – Cablefax Daily

CABLEFAX DAILY
READERSHIP BY INDUSTRY

Audience Chart 1

CABLEFAX DAILY
TITLE BREAKDOWN

Audience Chart 2

Executive Retreats – Cablefax Leaders Retreat

2018 PARTICIPANTS
BY TITLE

Audience Chart 1

2018 PARTICIPATING
COMPANY TYPES

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Weekly Eletters – The Skinny

THE SKINNY
BREAKDOWN

Audience Chart 3

Audience

What They Want

  • Innovative content that resonates with audience
  • Technology solutions that increase revenue and/or save costs
  • Efficient services that empower strengthen customer relationships
  • Services that give a better window into viewers
  • Services that tie linear TV and digital offerings
  • Products that monitor and improve steaming performance
  • Software solutions that improve viewer navigation
  • Technology solutions that increase revenue and/or save costs
  • Efficient services that empower strengthen customer relationships
  • Products that monitor and improve steaming performance
  • Products that ensure a seamless customer experience
  • Innovative content that serves a global audience
  • Software and equipment that meet product goals
  • Game-changing technology that powers larger solutions

Media

The Daily – Paid Premium Content

Cablefax Daily is an essential business tool, reaching more than 22,000 MSOs, independent operators, programming executives, telcos and satellite distributors, technology partners and observers who rely on Cablefax Daily each morning for the latest industry news. Every issue is packed full of original content, scoops and commentary, providing cable executives with the most comprehensive and insightful overview of the latest industry news and strategic initiatives.

I’M A LONG-TIME READER AND FAN. IT’S ESSENTIAL TO ANY MEDIA EXECUTIVE.

MARK CUBAN, AXS TV

Top Operators and Multi-Platform Distributors That Read Cablefax Daily

Altice Armstrong Buckeye Cablesystem Charter Communications Comcast Corporation Cox Communications dish network Grande - RCN - Wave Mediacom Communications Midco Sparklight T-Mobile Verizon Vyve Media WOW!

Magazine

Cablefax: The Magazine is written with the same zest readers have come to expect from Cablefax Daily. All issues are true coffee-table publications that are received with great anticipation, generating much industry buzz. You never know who or what is going to make the cut! (And remember — those who do will show the magazine — and your ad — to everyone they know!) Each issue of Cablefax: The Magazine reaches a total audience of over 48,000 in print and e-media efforts which include Cablefax Daily subscribers and The Skinny audience. Cablefax: The Magazine is distributed at the industry events throughout the year. www.cablefaxmag.com

2019 Cablefax 100
2018 CFX Top Ops
2018 Most Influential Minorities
2018 Most Powerful Women
2019 Work Culture

Special Reports

For companies that want a turnkey solution, can propose the topic, develop & write the content. Tha advertiser's message is aligned with content delivered in a voice that readers know and trust.

Industry Show Issues

Gain momentum heading into & around trade shows. With comprehensive pre-show issues, show dailies and wrap-ups, CFX has you covered. Don’t let the size of the show be an obstacle to your success. Partner with us to maximize engagement. Our partners include: ACA Connects, CTAM, CTHRA, MFM/BCCA, NAB, NCTA, NAMIC, NCTC, SCTE, T. Howard, Walter Kaitz Foundation.

GOALS & SOLUTIONS

  • Display Advertising – In the Skinny eletter delivering must-read cable news and events every Tuesday to an average of 41,000 community member. An deal quick-read for the busy cable executive.
  • Eblasts – Send your news and messaging about products to segments of or all of the 23,000 subscribers opted in for 3rd-party partners messaging.
  • Webinars – Our editors moderate content created by your company. Our marketers promote across websites, newsletters, social media and with eblasts. Leads generated and business card information is shared with sponsor; hosted on CFX for one year.
  • Sponsored Content – Place your content natively in CFX eletters and the website in either gated or ungated environments.
  • Co-Branded Surveys – Poll our readers with a survey presented in association with CFX, promoted with a link to your site, and coverage of results (including quotes from your executives). This propriety research is co-owned and there is the option to collect leads.
  • Cascade Longform Multimedia – Showcase your sponsored content with our premium high-impact display format combining longform journalism with rich multimedia features. We’ll bring your content, including whitepapers or case studies, to life in a dynamic, engaging package with immersive video, audio and graphic elements.
  • Sponsored Content – Place your content natively in CFX eletters and the website in either gated or ungated environments.
  • Webinars – Our editors moderate content created by your company. Our marketers promote across websites, newsletters, social media and with eblasts. Leads generated and business card information is shared with sponsor; hosted on CFX for one year.
  • Co-Branded Surveys – Poll our readers with a survey presented in association with CFX, promoted with a link to your site, and coverage of results (including quotes from your executives). This propriety research is co-owned and there is the option to collect leads.
  • Cascade Longform Multimedia – Showcase your sponsored content with our premium high-impact display format combining longform journalism with rich multimedia features. We’ll bring your content, including whitepapers or case studies, to life in a dynamic, engaging package with immersive video, audio and graphic elements.
  • Account-based Marketing– Target specific job functions at specific firms or from a defined segment via outward-bound marketing or the CFX website.
  • Behavioral Tracking and Intelligent Messaging – Once we have identified your prospects, we can track their engagements and behaviors across our digital touch points and evolve and deliver your message.
  • Retargeting – Track CFX site visitors across our website network partners when they leave our site to engage in other mainstream sites across the web.

Events

Cablefax Leaders Retreat
Spring/Summer 2020

Every year, Cablefax brings together some of the top leaders and strategists from the TV industry for an exclusive, off-the-record retreat mixing introspective roundtable discussions and brainstorming sessions with plenty of networking activities. The goal is to fully explore the disruption taking place across media and gain insights that each participant will be able to take back to the office and apply to their businesses. This is the perfect opportunity for savvy sponsors to get valuable face time with VIPs from distributors, programmers and more. Various sponsor packages available. Stay tuned for more details on the dates and location of the 2020 Retreat!

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“Great forum to help improve the collaboration in the industry, understanding differences, making it better. It provided me with several great ideas and created new relationships that will be highly valued. The venue and vibe were terrific…way to go Cablefax team!”RICH FICKLE, PRESIDENT, NCTC

“I found the people and the experience energizing. Being able to talk one on one with the many industry people without the crush of time and appointments of every day work life was refreshing.”Chris Dyrek, President & CEO, CableAmerica

“A unique gathering of contributors, within and around the industry. Presented a great opportunity to pause and look up – and made for an invigorating exchange.”Beth Main, EVP, Domestic Network Distribution, HBO

Cablefax’s Most Powerful Women
Dec. 5, 2019

Cablefax’s annual Most Powerful Women list generates excitement every year as our editors pick and rank the most influential female executives in cable, broadband and media. Competition is fierce, and companies from across the industry submit their best executives for consideration. The celebration culminates with a must-attend event in New York City in which these amazing honorees gather to network, share war stories and receive the recognition they so rightly deserve. Sponsorships for the Dec. 5, 2019, event are already going fast. Contact Olivia Murray at omurray@accessintel.com to secure your spot and associate your brand with this incredible group of women.

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SPONSORSHIPS

Leadership Retreat

Platinum

  • Welcome Bag
  • Golf Sponsor
  • Welcome Reception, Sunday April 28
  • Lunch, Monday April 29
  • Dinner, Monday April 29
  • Breakfast, Tuesday April 30
  • Lunch, Tuesday April 30
  • Three (3) Retreat registrations
  • Participant + (2) Networking registrations
  • Match with key participants throughout the Retreat
  • Logo & branding on all promotions and onsite materials
  • Opportunity to provide (1) promotional gift to participants
  • Provision of attendee list with full contact information
  • Two Email blasts to entire Cablefax audience: (1) pre event and post-event
  • Opportunity to send out co-branded editorial survey before the event with results shared during roundtable

Gold

  • Exclusive Sponsorship of one (1) Networking Break
  • Two (2) Retreat registrations
  • Participant + (1) Networking registration
  • Logo & branding on all promotions and onsite materials
  • Opportunity to provide (1) promotional gift to participants
  • Provision of attendee list with full contact information

Most Powerful Women

Platinum

  • Full-page ad in magazine
  • Celebration Package Table of 10 at Awards Luncheon
  • Sponsorship of awards event: including full branding on signage and program, opportunity to give an executive “welcome” on stage, integrate talent into event, present raffles/giveaways
  • Digital sponsorship of the Most Powerful Women section at Cablefax.com, including shareable profiles of each honoree - promoted year-round
  • Sponsorship of Awards Announcement eblast to 65,000 industry professionals
  • Discount of 30% off additional event tickets for your team

Gold

  • Full-page ad in magazine
  • Celebration Package Table of 10 at Awards Luncheon
  • Sponsorship of awards event: including full branding on signage and program, opportunity to give an executive “welcome” on stage, integrate talent into event, present raffles/giveaways
  • Discount of 20% off additional tickets

Silver

  • Full-page ad in magazine
  • 2 tickets to Awards Luncheon
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