The addressable ad space is hot, hot, hot, but brands are often left scratching their heads when it comes to maximizing ROI. Read More
Comcast Takes Flex to the Max
Flex launched in March as a 4K HDR-capable streaming device with easy access to streaming subscriptions as well as thousands of hours of free content and a voice remote. It also can serve as hub for Comcast WiFi, mobile, security and home automation services. Read More
Cable Execs Weigh in on AIM/PAR Results
While cable has made strides in hiring women and people of color, the industry is struggling to retain minorities at the same rate as their white and male counterparts. Read More
Anthem Hires Industry Vets
Anthem Sports & Entertainment, which just bought AXS and HDNet Movies, has added Randy Brown and Peter Cohen to its executive team. Read More
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