The latest in:
Spectrum Reach
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Premium Content
07/21/2021
Charter, Comscore team up on Measurement
Comscore and Spectrum Reach announced the latter is transitioning to the use of Comscore as its preferred source for local audience measurement currency.
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Premium Content
06/30/2021
Spectrum Reach Teams Up for Ad Attribution
Charter ad sales division Spectrum Reach announced a cross-platform attribution solution with Blockgraph and TVSquared.
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Premium Content
06/17/2021
Industry Kicks off ‘Go Addressable’ Initiative
Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.
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Premium Content
05/06/2021
Spectrum Reach to Pay it Forward
Spectrum Reach , Charter ’s ad sales division, committed $50 million to help multicultural-owned businesses, small and medium-sized businesses reach multicultural audiences as part of its “Connecting Communities” initiative.
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Premium Content
02/04/2021
People
Former Starz CEO Chris Albrecht is taking over Legendary ’s domestic and international TV businesses, the Hollywood trades report. Current Legendary TV pres Nick Pepper will transition to an executive
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Premium Content
02/03/2021
Bickham Preparing to Leave Charter
Charter president and COO John Bickham announced he will retire at the end of 2022 when his contract expires.