The latest in:
Spectrum Reach
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Premium Content
06/07/2023
Spectrum Reach at the Beach(front)
Charter’s ad sales arm Spectrum Reach is teaming up with the sell-side convergent TV ad server Beachfront to let Spectrum Reach deliver ads in a programmatic fashion across set-top box TV, CTV and online video platforms.
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Premium Content
05/09/2023
Marketers Turning to ABB
As the economy continues to plague the advertising market, 88% of marketers agree that there’s been increased scrutiny on ROI, media budgets and proven effectiveness of video campaigns
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Premium Content
04/13/2023
Doing Good
Charter’s ad sales arm Spectrum Reach is set to assist more than 700 multicultural businesses as part of its “Pay It Forward” initiative for 2023.
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03/10/2023
Executive Round Up: How is Your Company Incorporating AI Into its Long-term Strategy?
We asked executives in the industry how their respective companies are incorporating artificial intelligence (AI) into their long-term strategies. Here’s what they had to say.
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Premium Content
02/23/2023
AI Commercials Coming Soon
An AI-powered platform that lets businesses produce high-quality TV commercials with an AI-generated voiceover within five minutes is on the horizon.
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Premium Content
01/10/2023
People
Charter’s ad sales arm Spectrum Reach named Jason Brown as SVP, Chief Revenue Officer, effective Jan. 30. Brown fills the role after Beth Plummer announced plans to retire following a transition period through March. He was most recently SVP, Advertising Sales at DirecTV Advertising and was SVP, Addressable, Local and Political for WarnerMedia.
