The latest in:
Spectrum Reach
-
Premium Content
11/27/2019
Connected TV or Traditional Linear?
It’s no secret that connected TV is exploding, with nearly 50% of American households owning one. But now, the question for the industry has become where and how to invest ad dollars in an increasingly fragmented environment.
-
Premium Content
11/12/2019
Cable Courting Small Business for Ad Sales
Charter’s hoping to get small businesses to market on TV instead of social or digital with the Spectrum Reach “Ad Portal,” currently available in 16 markets.
-
Premium Content
08/16/2019
WICT SoCal’s Tech It Out Panelists Laud Choice
WICT SoCal’s annual “Tech It Out” event in L.A. Tuesday night covered OTT from advertising to giving the consumer exactly what they want.
-
Premium Content
07/31/2019
Digital Advertising Can Lift Linear TV
The buzz is all around digital advertising, and for good reason. It is projected that $130bln will be spent on digital by the end of 2019, compared to the $71bln annual spend on traditional linear TV advertising (in which $6bln is spent on spot cable).
-
Premium Content
07/30/2019
Winfrey Promotion Leads to Charter Finance Flip
Charter is revamping its finance department as CFO Chris Winfrey expands his responsibilities to include Spectrum Enterprise and Spectrum Reach.
-
Premium Content
04/25/2019
Spectrum Reach Recertified for Fraud Prevention
Spectrum Reach, Charter’s ad sales division, says it was recertified for the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG).