AdImpact | Cablefax

Premium Content

10/27/2026

Operators Track Political Ad Shifts Ahead of Midterms

Political advertisers will spend a total of $11.6 billion on campaigns ahead of next Tuesday’s midterms, making this cycle much pricier than the 2022 elections ($8.9 billion) and even the 2024 presidential election ($11.2 billion).

By John Saavedra

Found in: Midterm Elections / Comcast / charter / Spectrum Reach / Comcast Advertising / Jason Brown / AdImpact / Sarah Fuller / Bill Clifford
Premium Content

11/06/2024

Eyes Already on 2026 Spending

While some races haven’t been called yet, one clear winner was political ad spending. Ad-tracking firm AdImpact puts the total spent on campaign ads this election cycle at more than $10.5 billion.

By Cablefax Staff

Found in: Sinclair / AdImpact / 3Q24 / The Myers Report / Stephen Cloobeck
Premium Content

09/19/2023

AdImpact, TelevisaUnivision Extend Partnership

TelevisaUnivision is extending its partnership with the advertising intelligence company AdImpact for another two years.

By Cablefax Staff

Found in: TelevisaUnivision / AdImpact
Premium Content

10/26/2022

Expect Fixed Wireless, Ad Slowdown to Dominate 3Q22 Reports

Comcast’s earnings call Thursday counts as the unofficial kickoff of the 3Q22 earnings season, providing insight on both cable operator and programmer performance. And there’s plenty Wall Street will be looking for, from whether broadband customers grow to how linear is faring alongside streaming.

By Amy Maclean

Found in: 3Q22 / Verizon / AdImpact / NBCUniversal / Dexter Goei / MoffettNathanson / New Street Research / Nexstar / Dennis Mathew / Comcast / Chris Winfrey / charter / Warner Bros Discovery / Sinclair / Earnings season / Altice USA

THE SKINNY

The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.

The latest in:
AdImpact

Operators Track Political Ad Shifts Ahead of Midterms

Eyes Already on 2026 Spending

AdImpact, TelevisaUnivision Extend Partnership

Expect Fixed Wireless, Ad Slowdown to Dominate 3Q22 Reports

The Daily

Optimum, Comcast Share AI Lessons

Calendar

CTV World 2027 PERFORMANCE ACROSS EVERY SCREEN

Jobs