The latest in:
NBCUniversal
-
Premium Content
09/16/2024
Ratings
The numbers are in for NBCUniversal’s coverage of the Paralympic Games in Paris, and the event set a new record with 15.4 million total viewers
-
Premium Content
09/12/2024
FreeWheel Wins Gold for NBCU
Comcast ’s ad tech platform FreeWheel joined forces with NBCUniversal for the recent Olympic Games to serve as the digital ad insertion and programmatic platform, and it helped NBCU increase the number of
-
Premium Content
09/05/2024
NBCU Tinkering Monetization Models for Shows
NBCUniversal are trying to find the perfect formula for how to roll out new shows. In NBCU’s instance, it has options with several linear networks and Peacock, but in most cases the company knows where a new program should first debut.
-
Premium Content
09/03/2024
YouTube Takes Top Spot in Media Distributor Gauge
Disney was unseated as the top media distributor in July, according to Nielsen’s Media Distributor Gauge Report. Last month saw YouTube climb into the top spot with 10.4% of total TV usage, thanks in large part by school-aged viewers ages 2-17 accounting for nearly 30% of YouTube viewership and 13% of TV viewership overall.
-
Premium Content
08/28/2024
Programming
Spectrum News NY1 will be live from the US Open starting at 6am ET Tuesday. “Game, Set, Match: Live from the Open” will feature interviews with players past and present like Andy Roddick and Casper Ruud as well as special reports on NYC’s hidden tennis courts and the business side of the annual tournament.
-
Premium Content
08/23/2024
Peacock Olympics Bump
The Paris Olympics drew in plenty of viewers for NBCUniversal , but how much of that turned into subscribers for Peacock ? Antenna found that the streamer had 2.8 million signups between July 25-31.