The latest in:
Versant
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05/23/2025
What We’re Listening to: How Comcast Chose ‘Versant’
The past few years have been defined by the industry’s efforts to respond to shifting consumer dynamics. Comcast is doing so by spinning off a handful of its linear TV networks into a new company, but how did it select a name for it?
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Premium Content
05/15/2025
Why Spin Versant?
Comcast’s move to spin some of its cable networks into a new, public company may have leadership and a name, but there’s work left to be done before Versant becomes official by the end of 2025.
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Premium Content
05/07/2025
NBCU Will Sell Ads for Versant
Versant — Comcast ’s planned spinoff of its linear assets—inked a deal to have NBCUniversal sell domestic advertising inventory under its One Platform banner, including CNBC , E! , Golf Channel , MSNBC
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Premium Content
05/06/2025
SpinCo Has a Name
What has been dubbed “SpinCo” since Comcast announced plans to jettison some of its cable networks under a new company now has an official moniker.