The latest in:
Nielsen
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Premium Content
03/27/2020
Esports for the Win
Fox Sports 1’s decision to air on Sunday the eNASCAR iRacing Pro Invitational Series race, putting actual NASCAR drivers into simulators for a virtual competition, paid off.
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Premium Content
02/26/2020
NBCU’s ‘One Platform’ Ready for Upfronts
The blurring of linear and digital continues, with NBCU taking the wraps off its One Platform model ahead of the upfronts.
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Premium Content
02/20/2020
People
Nielsen is making some moves to build out its media management team. Sean Cohan is joining as chief growth officer and pres, international. Cohan spent 15 years at A+E Networks , and most recently
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Premium Content
02/14/2020
Ad Dollars: Doing Away with the Demo?
Is it time to move away from the standard 18-49 demo, and instead look at advertising targeting audiences with shared interests or behaviors?
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Premium Content
02/12/2020
Streaming One-Fifth of Total US TV Consumption
Traditional linear TV is still king, but streaming now accounts for 19% of TV time in US homes that are capable of OTT streaming, according to the latest Total Audience Report from Nielsen.
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Premium Content
02/06/2020
Ratings
The College Football National Championship on ESPN reached a total audience of 27.3mln, now with full OOH and Nielsen reporting. The CFP Semifinals grew to 21.5mln, the most