The latest in:
Nielsen
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Premium Content
06/25/2025
YouTube Still King in Nielsen Media Distributor Gauge
YouTube spent a fourth consecutive month in the No. 1 spot of Nielsen’s Media Distributor Gauge.
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Premium Content
06/23/2025
Thunder Take NBA Crown
Game 7 of the NBA Finals was anticlimactic, for the most part (sorry, Pacers fans), but it still managed to reel in an average audience of 16.35 million viewers.
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Premium Content
06/17/2025
Nielsen: Streaming Beats Cable and Broadcast for First Time
Nielsen’s latest The Gauge report says that streaming TV viewing eclipsed combined cable and broadcast usage for the first time ever in May.
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Premium Content
06/13/2025
Six Questions Wall Street Has About Streaming
Numbers matter more than words, but even Wall Street has been wrangled into figuring out the streaming landscape.
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Premium Content
06/11/2025
Tubi’s Takes
Don’t look now, but Tubi feels primed to solidify its spot in both the free TV space and overall media landscape.
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Premium Content
06/04/2025
Effros: Viewing Time
We’re going to get tied in knots if we don’t start making those distinctions now rather than mashing them all together and calling it “TV use.” That’s no longer a useful description.