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Premium Content
06/06/2022
Comscore Adds CTV Metric in Europe
Media measurement firm Comscore is adding connected TV measurement to its Video Metrix Multi-Platform product for Spain, the U.K. and Italy in June and France and Germany in July. This allows Comscore to provide complete audience measurement across YouTube’s largest device platforms like PCs, mobile phones and CTVs.
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Premium Content
05/18/2022
Warner Bros. Discovery Introduces Itself
Just six weeks after the deal officially closed, Warner Bros. Discovery showcased its wide portfolio at its first upfront in NYC as it transitions into a new era.
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Premium Content
04/12/2022
Effectv Now Using Comscore Solution
Effectv, the advertising sales division of Comcast, is using Comscore’s local TV measurement solution as a new form of currency.
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Premium Content
03/22/2022
NBCU To Offer iSpot as Upfront Currency
NBCUniversal doubled down on its retreat from Nielsen measurement, revealing during its One22 Developer Conference Tuesday it will offer iSpot’s data as official currency at its May upfront.
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Premium Content
03/09/2022
VAB Comes After Nielsen’s Big Data Reports
Video Advertising Bureau President/CEO Sean Cunningham continued his battle against Nielsen , pushing the latter to stop releasing its Big Data monthly reports immediately. Nielsen’s offering goes beyond
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Premium Content
03/02/2022
People
T-Mobile ’s top ranks are getting a major shakeup. Mike Katz tweeted Tuesday that he’s been promoted to CMO and Callie Field will step up to lead the T-Mobile Business group in his stead. Jon Freier also