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comScore
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Premium Content
09/20/2023
JIC Grants Conditional Certification for Trio
The U.S. Joint Industry Committee approved conditional certification for Comscore, iSpot and VideoAmp, marking the next step in offering ad buyers and sellers more currency options beyond Nielsen.
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Premium Content
08/09/2023
Comscore Looks to AI for Predictive Capabilities
The power and nature of AI are still unknown, but those in the audience measurement space are figuring out how it can leverage tools to increase accuracy and efficiency. Comscore looks at it as a differentiator, specifically for its predictive audience capabilities.
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Premium Content
08/08/2023
The CW Looking More Like Fox By the Day, Sook Says
The CW’s evolution and new content identity has it looking a lot more like Fox in Nexstar CEO Perry Sook’s eyes.
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Premium Content
06/08/2023
Comscore CEO on Sunday Ticket Measurement Deal, Upfronts
Comscore has been making a splash as the major alternative measurement competitor to Nielsen, and it gained a huge vote of confidence when Google chose its cross-platform ad measurement product for measuring the incremental reach it will achieve on YouTube TV with Sunday Ticket.
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Premium Content
05/11/2023
Measurement Takes Focus Ahead of Upfronts
It was this time last year when the celebrations surrounding upfronts were focused on the return to in-person formats. But in a year marked with financial difficulties for companies, the focus has turned to finding efficient measurement solutions.
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Premium Content
05/09/2023
Marketers Turning to ABB
As the economy continues to plague the advertising market, 88% of marketers agree that there’s been increased scrutiny on ROI, media budgets and proven effectiveness of video campaigns
