The latest in:
VideoAmp
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Premium Content
05/09/2023
Marketers Turning to ABB
As the economy continues to plague the advertising market, 88% of marketers agree that there’s been increased scrutiny on ROI, media budgets and proven effectiveness of video campaigns
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Premium Content
03/20/2023
WBD Teams Up With More Ad Currency Providers
Warner Bros. Discovery is partnering with Commscore and VideoAmp ahead of its 2023-24 upfront.
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Premium Content
02/08/2023
Measurement A Focus at One23 Conference
Not all reach is equal, and in NBCUniversal’s “golden age of measurement,” it’s about targeting the intersection of advertising content and platform performance. That was the message NBCU Advertising & Partnerships EVP, Measurement & Impact Kelly Abcarian sent while speaking at the One23 developer conference Wednesday.
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Premium Content
01/03/2023
VideoAmp, WBD Join Forces
Warner Bros. Discovery selected VideoAmp to measure cross-screen campaigns across the company’s portfolio of sports, news, lifestyle and premium entertainment brands.
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Premium Content
11/16/2022
Addressable Could Be Ad Market’s Panacea
Warner Bros. Discovery CEO David Zaslav called out the weakness of the current advertising market, saying it’s more anemic than it was during COVID. Media veteran Evan Shapiro echoed that sentiment, though others remain positive.
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Premium Content
09/28/2022
BET Looks to Reach Advanced Audiences
It’s no secret that Nielsen has been under scrutiny by many programmers for undercounted ratings during the pandemic, but some say the problems pre-date COVID. For years, there’s been a deficiency in measurement, specifically in regards to African American consumers, according to BET President of Media Sales Louis Carr.
