The latest in:
Freewheel
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Premium Content
02/08/2024
Goodway Group Inks Partnership with FreeWheel
The digital media and marketing services firm Goodway Group made its first video-only partnership for premium ad inventory, joining forces with Comcast’s FreeWheel.
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01/02/2024
Executive Round Up: 2024 Predictions
2023 was quite the year, but a new year has arrived. Here’s what some industry executives are predicting what’s to come for 2024.
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Premium Content
11/29/2023
Addressable Advertising Charges On, Still Work to Do
The advertising industry has been yearning for market turbulence to subside amid uncertain economic pressures and splitting mediums of measurement, and the continued rise of addressable advertising may help streamline the next era of how companies reach customers.
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Premium Content
11/15/2023
FWC, VAB Check Their List
The FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau are working together to help give guidance on buying premium video advertising, introducing a document called “Buying Premium
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Premium Content
11/10/2023
FreeWheel’s Audience Manager
To help advertisers and publishers match audiences and scale campaigns on premium inventory across screens, Comcast’s FreeWheel launched a new solution that’s integrated into the company’s TV platform.
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Premium Content
10/26/2023
AMC Networks Brings Programmatic to Linear
AMC Networks chalked up another first, announcing it has enabled programmatic ad buying on three of its linear networks. Last month’s pilot marked the first time live linear inventory was able to be purchased programmatically in a real-time, biddable ad environment.