Freewheel | Cablefax

Premium Content

01/14/2026

People

Former FCC Commissioner Nathan Simington, who stepped down from the agency last year, has been appointed Director of Policy & Strategy at defense connectivity tech firm Ericsson Federal.

By Cablefax Staff

Found in: Comcast / Ericcson / fox news / Freewheel / Nathan Simington / Scripps
Premium Content

01/06/2026

CES Notes

NBCUniversal, along with Comcast’s FreeWheel, Newton Research and independent ad agency RPA, are partnering on a new approach to buying premium video on both linear and digital using agentic AI.

By Cablefax Staff

Found in: Freewheel / Fire TV / Gary Peters / FCC / Jacky Rosen / Comcast / Ben Ray Luján / C-Span / Amazon / NBCUniversal / Brendan Carr / Amy Klobuchar / CES
Premium Content

10/23/2025

Advertising Advancements

Agencies and brands can buy targetable, biddable ads on linear TV for the first time via Comcast’s video ad platform, FreeWheel.

By Cablefax Staff

Found in: Spectrum Reach / Comcast / charter / Freewheel
Premium Content

10/07/2025

Comcast FreeWheel, Roku Expand Partnership

Roku and FreeWheel, Comcast’s ad tech platform, announced an expansion of their partnership.

By Cablefax Staff

Found in: Comcast / Roku / Freewheel
Premium Content

07/31/2025

Too Many Shoppable Ads?

While new ad formats like pause ads and shoppable ads seem to be all the rage with advertisers, Comcast’s FreeWheel Viewer Experience Lab says advertisers need to think about the viewer experience and not overuse them.

By Cablefax Staff

Found in: Comcast / advertising / Freewheel
Premium Content

05/15/2025

ION’s Big Programmatic Play

Scripps will bring Freewheel , the adtech platform owned by Comcast , to ION , a new partnership that aims to increase access to advertising opportunities across women’s live sports programming on the

By Cablefax Staff

Found in: Freewheel / WNBA / ION / Comcast / Scripps / NWSL / advertising

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Too Many Shoppable Ads?

ION’s Big Programmatic Play

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