The latest in:
Freewheel
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Premium Content
01/14/2020
Board Appointments
WICT elected Sandy Howe , evp and pres of Americas for Technetix , as board chair for 2020. Marva Johnson , vp, state government affairs (South) for Charter will transition to immediate past chair. New
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Premium Content
12/12/2019
FreeWheel Teams Up With DISH
Comcast’s FreeWheel partnered with DISH to create a technology that allows distributors to optimize across both traditional demo-based and addressable linear TV.
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Premium Content
11/12/2019
FreeWheel Calls for Universal Ad ID
FreeWheel’s Council for Premium Video, made up of 45 global premium video providers, issued a call for industry-wide adoption of a universal ad ID as a means to better meet the demands of cross-platform media management.
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Premium Content
10/29/2019
People
Altice USA tapped Michael Grau as CFO, effective immediately. He joined the company in 2016 and was most recently evp, financial planning and control. Grau replaces Charles Stewart , who has been named CEO of
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Premium Content
10/11/2019
FreeWheel Finds Growing Interest in Advanced TV Ads
Advanced TV solutions are changing local market advertising, according to research from Comcast’s FreeWheel.
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Premium Content
10/07/2019
Getting National Linear Addressable TV to Scale
Industry experts all agree there are issues when it comes to enabling national linear addressable television across a unified cable footprint. But agreeing on the largest obstacle is tougher.