The latest in:
Freewheel
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Premium Content
07/01/2021
Vizio Certifies Seven for Addressable Spec
Vizio said seven more companies have met the tech requirements of the Open Addressable Ready specifications.
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Premium Content
04/14/2021
FreeWheel Debuts Cross-Platform Ad Tech
FreeWheel, A Comcast Company, debuted a new technology that allows sellers to “split” impressions from a single linear TV spot in real time across multiple advertisers. Comcast and Charter are currently piloting the technology.
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Premium Content
03/30/2021
Vevo Links Up with FreeWheel
Music video platform Vevo has integrated with FreeWheel, A Comcast Company’s Strata platform.
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Premium Content
03/29/2021
FreeWheel Charts 10 Years of Viewing
Consumer behavior has changed significantly over the last decade, and FreeWheel has laid it all out in its H2 2020 edition of the US Video Marketplace Report.
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Premium Content
03/25/2021
Fox’s Comcast Programmatic Play
Fox Corp has partnered with FreeWheel, a Comcast Company , to enable programmatic trading of addressable set-top box VOD.
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Premium Content
03/10/2021
On the Ad Front
Discovery is combining its sports offering with its entertainment portfolio in a single proposition across its 200 international markets. The move gives brand partners the opportunity to access all of Discovery’s content, on all of its platforms, across every global market, through one central buying point. It’s an especially noteworthy change as move toward back-to-back […]