The latest in:
Freewheel
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Premium Content
01/08/2021
Ad Tech Deal
TEGNA and FreeWheel reached a multi-year deal that will extend their relationship for FreeWheel’s Strata platform to process electronic orders through ePort.
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Premium Content
12/17/2020
FreeWheel Acquiring Beeswax
FreeWheel agreed to acquire software as a service (SaaS) advertising company Beeswax, expanding the Comcast company’s current programmatic marketplace capabilities across all forms of TV and video advertising, including CTV and set-top box VOD.
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Premium Content
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Premium Content
12/02/2020
NBCU, FreeWheel Deepen Partnership
NBCUniversal and FreeWheel are strengthening their existing relationship.
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Premium Content
10/13/2020
Record Local Ad Spend
Comcast ’s FreeWheel reported that agencies using its Strata Platform’s ePort broke spend records in orders sent to local broadcasters and rep firms in September. This is the first time in ePort’s
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Premium Content
06/12/2020
Evolution of Connected TV
Consumers’ connected TV viewing habits are becoming more similar to traditional linear viewing habits, a report from Comcast’s FreeWheel found.