The latest in:
Freewheel
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Premium Content
06/16/2022
AMC Networks, FreeWheel Craft Ad Solution
FreeWheel and AMC Networks are working together on a fully self-service linear addressable solution. The service gives programmers control of their inventory and includes real-time decisioning and optimization capabilities across ad supply to improve audience reach and monetization.
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Premium Content
04/25/2022
FreeWheel’s YouTube Approach
FreeWheel is introducing this month a new set of enhanced ad serving offerings on YouTube and YouTube TV.
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Premium Content
04/19/2022
Broadcasters Pushing ATSC 3.0
Pearl TV, a coalition of U.S. broadcasters transitioning to ATSC 3.0, launched a web-based platform Tuesday allowing broadcasters to offer a hybrid TV service to OTA viewers.
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Premium Content
03/30/2022
FreeWheel Enhances Ad Buys
FreeWheel launched technology that enables audience-based planning on premium CTV inventory, with deduplicated reach for linear television. It’ll allow
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Premium Content
03/22/2022
NBCU To Offer iSpot as Upfront Currency
NBCUniversal doubled down on its retreat from Nielsen measurement, revealing during its One22 Developer Conference Tuesday it will offer iSpot’s data as official currency at its May upfront.
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Premium Content
03/15/2022
Meet AudienceXpress
Comcast Advertising is relaunching its premium TV ad solutions under the name AudienceXpress.