The latest in:
Freewheel
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Premium Content
10/23/2025
Advertising Advancements
Agencies and brands can buy targetable, biddable ads on linear TV for the first time via Comcast’s video ad platform, FreeWheel.
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Premium Content
10/07/2025
Comcast FreeWheel, Roku Expand Partnership
Roku and FreeWheel, Comcast’s ad tech platform, announced an expansion of their partnership.
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Premium Content
07/31/2025
Too Many Shoppable Ads?
While new ad formats like pause ads and shoppable ads seem to be all the rage with advertisers, Comcast’s FreeWheel Viewer Experience Lab says advertisers need to think about the viewer experience and not overuse them.
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Premium Content
05/15/2025
ION’s Big Programmatic Play
Scripps will bring Freewheel , the adtech platform owned by Comcast , to ION , a new partnership that aims to increase access to advertising opportunities across women’s live sports programming on the
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Premium Content
05/05/2025
Fuse Debuts Ad Solutions Suite
Fuse Media unveiled a new comprehensive advertising platform to give brands custom solutions to amplify exposure.
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Premium Content
03/06/2025
FreeWheel, VideoAmp Collab for Attribution
Comcast’s ad tech company FreeWheel is joining forces with VideoAmp to integrate the media ratings firm’s advanced audience measurement and currency solutions into FreeWheel’s Strata platform.