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blockgraph
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Premium Content
06/28/2023
NBCU Adds Blockgraph for Data Collection
NBCUniversal is partnering up with Blockgraph to help optimize first-party data activation within the media and entertainment industry. NBCU will use Blockgraph’s technology to enhance first-party data in marketing campaigns across the One Platform with a focus on data and privacy.
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Premium Content
10/14/2021
Blockgraph Allows Enhanced Data Sharing
Blockgraph introduced a data refinery Thursday that allows marketers to analyze multiple granular first-party data sets without exposing proprietary or identifiable data.
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Premium Content
06/30/2021
Spectrum Reach Teams Up for Ad Attribution
Charter ad sales division Spectrum Reach announced a cross-platform attribution solution with Blockgraph and TVSquared.
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Premium Content
09/18/2020
TVSquared and Blockgraph Launch New Solution
TV measurement and attribution company TVSquared partnered with audience connectivity and authentication platform Blockgraph to launch a new cross-channel measurement solution.
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Premium Content
07/28/2020
People
Comcast , Charter and ViacomCBS ’ data TV platform Blockgraph made its first announcement
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Premium Content
06/01/2020
Comcast, Charter, ViacomCBS Launch JV
Comcast, Charter and ViacomCBS will all take equal ownership of Blockgraph, a TV ad tech initiative and platform.