Comcast Advertising

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03/18/2026

Blockgraph’s Midterm Upgrade

It’s never too early to start getting ready for election season. CTV advertising data provider Blockgraph revealed new custom targeting features designed to accelerate political campaigns and election-related initiatives.

By Cablefax Staff

Found in: ad tech / advertising / ampersand / blockgraph / Comcast Advertising / Freewheel / Spectrum Reach
Premium Content

02/13/2026

Comcast Advertising’s Tourism Play

Comcast Advertising has hooked up with RateGain company Adara to connect premium video viewing data to Adara’s first-party booking data.

By Cablefax Staff

Found in: Adara / Comcast Advertising
Premium Content

05/20/2025

Comcast Unveils AI Commercial Product for Businesses

Comcast Advertising introduced a new AI creative platform that lets brands build TV-grade ads without the time or costs that usually come with producing commercials.

By Cablefax Staff

Found in: Comcast / advertising / Comcast Advertising / Waymark
Premium Content

04/29/2025

Comcast Advertising Goes Global After Revamp

Comcast Advertising is expanding its reach internationally to better address the needs of global clients and refine the media buying process for advertisers across its premium inventory.

By Cablefax Staff

Found in: Thomas Bremond / NBCUniversal / Comcast Advertising
Premium Content

04/11/2025

Comcast Advertising Changes

Comcast Advertising is introducing a new Media Solutions unit to help streamline advertisers’ ability to access its media assets.

By Cablefax Staff

Found in: Dawn Williamson / Karne Babcock / Comcast Advertising / Effectv / Gina Mingioni
Premium Content

01/08/2025

Universal Ads Partners Talk Platform’s Potential

Universal Ads’ early adopters took to CES to discuss how it’ll give media companies the ability to better compete against Big Tech.

By Sara Winegardner

Found in: Jeff Collins / DirecTV / Amy Leifer / Comcast / Ryan Gould / CES / Freewheel / Comcast Advertising / Fox Corp / nbcu media / Mark Marshall / Warner Bros Discovery / James Rooke

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Comcast Advertising

Blockgraph’s Midterm Upgrade