The latest in:
Comcast Advertising
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10/13/2023
Executive Round Up: What’s the Future of Addressable Advertising?
We asked executives in our industry what the future of addressable advertising in the ad space looks like. Here’s what they had to say.
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Premium Content
07/19/2023
Comcast Advertising: Traditional TV Still Key in Ad Buys
Traditional TV is still a core strategy in media plans, according to Comcast Advertising’s annual research report that found 80% of advertisers planning to maintain or increase their spend on traditional TV in the coming year.
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Premium Content
10/13/2022
Bigger Screen, Better Ad Recall
Brand awareness is a large factor when someone purchases a product, but as TV shifts from linear to digital mobile offerings, are ads packing the same punch? A study conducted by Comcast Advertising found ads viewed in a TV environment (linear or streaming) led to 2.2x higher unaided recall and 1.3x more purchase intent than when watched on a mobile device.
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Premium Content
09/14/2022
People
Comcast Cable’s ad sales division Effectv named Pooja Midha as EVP/GM. She takes the position after James Rooke became President, Comcast Advertising.
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Premium Content
07/06/2022
Rooke Named Comcast Ad President
After Marcien Jenckes left his role as President of Comcast Advertising to head the new jv between Charter and Comcast, James Rooke was selected to fill his previous position.
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Premium Content
06/09/2022
Comcast Releases First Ad Report
In the first Comcast Advertising Report, the company found 89% of traditional household TV viewing is spent watching live TV, while 54% of digital video viewing is live.
