Comcast Cable’s ad sales division Effectv named Pooja Midha as EVP/GM. She takes the position after James Rooke became President, Comcast Advertising.
After Marcien Jenckes left his role as President of Comcast Advertising to head the new jv between Charter and Comcast, James Rooke was selected to fill his previous position.
The world is continuing to open up, and we asked executives across the industry what ad spend will look like in this new normal. Here’s what they had to say.