The latest in:
Effectv
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Premium Content
05/12/2022
Doing Good
Cable One awarded $30,000 to 10 schools and organizations across its footprint ($3,000 to each) to fund science, technology, engineering or math projects.
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Premium Content
04/12/2022
Effectv Now Using Comscore Solution
Effectv, the advertising sales division of Comcast, is using Comscore’s local TV measurement solution as a new form of currency.
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Premium Content
01/19/2022
People
Bradford Caldwell joins NAB as VP, Member Experience on Feb. 1. He previously was CFO for East Arkansas Broadcasters . — LaShaun
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Premium Content
09/30/2021
EffecTV Offers Personalized Ad Opps
Comcast Cable’s ad sales arm, EffecTV, is offering a virtual automotive showroom through X1 for advertisers to showcase their brands’ short and long form content.
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Premium Content
09/22/2021
TV Viewership Soaring
Cable accounted for the highest share of time spent viewing with 70% versus broadcast and premium networks, according to research from Effectv, the ad sales division of Comcast Cable.
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06/15/2021
Executive Round-Up: What Ad Spend Looks Like in a Post-COVID World
The world is continuing to open up, and we asked executives across the industry what ad spend will look like in this new normal. Here’s what they had to say.