The latest in:
Effectv
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Premium Content
03/03/2020
Super Tuesday Brings Super Bucks to Cable Ad Spending
Super Tuesday doesn’t just help shake out the Democratic presidential race, it’s also a springboard for political ad spending. TV continues to draw big bucks, with Viamedia reporting Tuesday that spending in cable political advertising from presidential candidates has jumped as much as 146% vs. year-to-date 2016.
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Premium Content
02/05/2020
TVSquared Launches Cross-Platform, MTA Solution
TVSquared has launched a global cross-platform, multi-touch attribution solution for linear and digital.
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Premium Content
12/19/2019
People
Evan Adlman joined AMC Networks to take on the newly-created role of svp, advanced advertising and digital partnerships. He’ll oversee the digital partnerships, programmatic business and operations team
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Premium Content
12/03/2019
People
Showtime Networks promoted Austin O’Malia to vp, awards and corporate affairs. — Comcast ’s advertising sales division Effectv (formerly Comcast
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Premium Content
11/22/2019
Comcast’s Effectv Launches Mnemonic
Effectv (until recently Comcast Spotlight) launched full-service creative ad agency Mnemonic for its clients.
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Premium Content
11/18/2019
Behind the Comcast Rebrand to Effectv
Advertising sales firm Comcast Spotlight made the big decision to rebrand last week to Effectv (pronounced effective), dropping its parent company name.