The latest in:
Effectv
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Premium Content
11/23/2020
Political Ad Buys Show No Signs of Slowing Down
Political ad spending for 2020 was ginormous—and it can only go up from here.
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Premium Content
11/17/2020
The Halo Effect
Comcast Cable’s ad sales division Effectv teamed up with VAB for a report that analyzes TV’s influence on business’ ability to drive financial outcomes and growth by life stage.
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Premium Content
11/02/2020
People
Crown Media Family Networks named Hilary Silverboard svp, brand strategy. In the newly created role she’ll lead all strategic brand initiatives and oversee the development and execution of creative brand
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Premium Content
09/24/2020
Digital Loves TV
Digital advertising campaigns may be more effective with the inclusion of TV than campaigns that are digital-only.
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Premium Content
05/27/2020
Automotive Goes Virtual
Effectv, the ad sales division of Comcast Cable, is launching the first-ever virtual automotive showroom on an MVPD.
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Premium Content
03/03/2020
Super Tuesday Brings Super Bucks to Cable Ad Spending
Super Tuesday doesn’t just help shake out the Democratic presidential race, it’s also a springboard for political ad spending. TV continues to draw big bucks, with Viamedia reporting Tuesday that spending in cable political advertising from presidential candidates has jumped as much as 146% vs. year-to-date 2016.