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Effectv
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06/15/2021
What Ad Spend Looks Like in a Post-COVID World
The world is continuing to open up, and we asked executives across the industry what ad spend will look like in this new normal. Here’s what they had to say.
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Premium Content
04/27/2021
Comcast RISEs to Challenge
Comcast said it will award 13,000 Black, Indigenous and People of Color-owned businesses across the country with monetary grants, technology makeovers and marketing services from its Comcast RISE initiative by 2022.
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Premium Content
04/20/2021
People
Todd Porch was named president of ad-tech company Strategus. Porch most recently served as vp, Comcast Cable’s Effectv. – A+E Networks promoted Christopher Barry to evp, financial and business planning. Before joining A+E Networks in 2012, Barry worked for SundanceTV. – WWE named Chris Legentil svp & head of global communications. Most recently, Legentil was […]
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Premium Content
04/08/2021
Doing Good
Comcast announced the second round of Comcast RISE award recipients in the Twin Cities. The multiyear program supports small business owned by Black, Indigenous and people of color. The 19 winners will receive consulting, media and creative production services from Effectv or technology upgrades from Comcast Business based on their specific needs. Another round of […]
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Premium Content
04/08/2021
People
AMC Networks expanded the responsibilities of three key streaming and linear TV executives. Courtney Thomasma, most recently executive director of BBC America, shifts to gm, AMC+. Acorn TV gm Matt Graham will now also oversee streamer Sundance Now. Blake Callaway, who was exec director of IFC and Sundance TV linear networks, adds oversight of BBC […]
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Premium Content
04/01/2021
People
Effectv appointed John Brauer vp, insights and analytics. The role was formerly held by Andrea Zapata, who is now vp, West Coast sales at Vevo. Brauer has led Effectv’s research team on an interim basis since May. — Disney Branded Television and National Geographic marketing and publicity teams are being merged into one integrated team […]