The latest in:
advertising
-
Premium Content
07/31/2025
Too Many Shoppable Ads?
While new ad formats like pause ads and shoppable ads seem to be all the rage with advertisers, Comcast’s FreeWheel Viewer Experience Lab says advertisers need to think about the viewer experience and not overuse them.
-
Premium Content
07/31/2025
Spectrum Reach Architect Is Live
Charter officially launched Spectrum Reach Architect, its new AI-driven media planning platform.
-
Premium Content
07/21/2025
DirecTV, MAGNA Dig Into the Benefits of Pause Ads
DirecTV and MAGNA Media Trials released a new study that digs into the opportunity that pause ads—ads that appear when a viewer pauses a program—presents to brands looking for a new way to reach consumers.
-
Premium Content
06/17/2025
Amazon Ads Cuts Deals with Disney, Roku
Advertisers using Amazon’s DSP will soon be able to access more premium inventory across Disney and Roku’s streaming platforms.
-
Premium Content
06/10/2025
NAD Finds Issues with Sling’s Customizable TV Claims
The National Advertising Division recommended that Sling TV either modify or discontinue certain website and video claims that suggest consumers can fully customize their channel lineup and only pay for the channels they choose.
-
Premium Content
05/22/2025
Zeam Helping Streamers Add More Local Content
Zeam Media, the parent company of the hyperlocal streaming service Zeam, is helping others add locally focused content to their lineups.