The latest in:
advertising
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Premium Content
08/07/2026
Independent Nets Evolve Ad Strategy
A group of independent programmers, including UPtv and Great American Media, are evolving their advertising strategies to meet agencies where they are amid all the big-player consolidation.
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Premium Content
08/05/2026
Disney’s Upfront Updates
More football hype in the heat of Summer. Disney Advertising announced it sold out its Super Bowl LXI inventory, coming seven months prior to kickoff on Feb. 14 in L.A.
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Premium Content
03/18/2026
Blockgraph’s Midterm Upgrade
It’s never too early to start getting ready for election season. CTV advertising data provider Blockgraph revealed new custom targeting features designed to accelerate political campaigns and election-related initiatives.
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Premium Content
03/06/2026
How YouTube Thinks of Its Place in the Video Ecosystem
We heard plenty of AI and live sports chatter during Convergent TV World, but YouTube was also a major topic of conversation, as the media and ad industries adapt to audiences increasingly flocking to the platform.
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Premium Content
11/21/2025
FETV Taps DirecTV for Ads
Family Entertainment Television, which owns family-friendly networks FETV and FMC, named DirecTV Advertising as its exclusive advertising sales agent for each channel’s commercial inventory.
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10/15/2025
Viamedia All In On AI with Brand and Platform Refresh
Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem.