The latest in:
Michael Strober
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Premium Content
08/07/2026
Independent Nets Evolve Ad Strategy
A group of independent programmers, including UPtv and Great American Media, are evolving their advertising strategies to meet agencies where they are amid all the big-player consolidation.
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Premium Content
07/31/2023
Nexstar Looking for Audience Measurement Partner
Nexstar is on the hunt for a new audience measurement partner. The company issued an open Request for Proposals as it seeks a partner “capable of providing data that accurately reflects the scale and power of the company’s national and local media business.”
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Premium Content
01/17/2023
Nexstar Restructures Ad Sales Unit
Nexstar is shaking up its ad sales structure with a trio of appointments as the company looks to focus on a client-first approach with a data-driven, multiplatform focus.