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Measurement A Focus at One23 Conference
Not all reach is equal, and in NBCUniversal’s “golden age of measurement,” it’s about targeting the intersection of advertising content and platform performance. That was the message NBCU Advertising & Partnerships EVP, Measurement & Impact Kelly Abcarian sent while speaking at the One23 developer conference Wednesday.
Warner Bros. Discovery Introduces Itself
Just six weeks after the deal officially closed, Warner Bros. Discovery showcased its wide portfolio at its first upfront in NYC as it transitions into a new era.
Executive Round Up: What Will Emerge From This Year’s Upfronts?
We asked executives across the industry what they expected to be a key conversation to emerge from this year’s upfronts.
NBCU To Offer iSpot as Upfront Currency
NBCUniversal doubled down on its retreat from Nielsen measurement, revealing during its One22 Developer Conference Tuesday it will offer iSpot’s data as official currency at its May upfront.
iSpot Buys Tunity for OOH Measurement
Measurement company iSpot is upping its cross-platform viewing verification capabilities ahead of the upfronts, acquiring analytics firm Tunity . Tunity specializes in out-of-home