The latest in:
JB Perrette
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Premium Content
05/17/2023
Giants Embrace Different Upfront Approaches
Some big players like Warner Bros. Discovery and Disney are taking a slightly different approach to their upfronts and ad formats for the coming year.
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Premium Content
05/05/2023
WBD Pivoting FAST Plans As Ad Market Struggles
Warner Bros Discovery is hitting the brakes on its FAST strategy as the advertising market continues to struggle.
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Premium Content
04/12/2023
WBD Details Major Fixes Integrated into New Max Service
The grand reveal of Warner Bros. Discovery’s combined streaming service wasn’t surrounded by a lot of pomp and circumstance, but focused more on how what’s to come will be a huge step forward from what HBO Max was.
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Premium Content
02/23/2023
WBD Sets Date for Combined Streamer Preview Event
Warner Bros Discovery CEO David Zaslav opened the company’s 4Q22 earnings call Thursday by noting that the theme of last year was restructuring and 2023 will be one of building.
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Premium Content
08/04/2022
Warner Bros. Discovery Plans Combined Streamer for 2023
Warner Bros. Discovery has charted a path forward that, if executed, will solidify it as a leader in SVOD, AVOD, linear and theatrical.
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Premium Content
05/18/2022
Warner Bros. Discovery Introduces Itself
Just six weeks after the deal officially closed, Warner Bros. Discovery showcased its wide portfolio at its first upfront in NYC as it transitions into a new era.
