The latest in:
JB Perrette
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Premium Content
03/05/2024
Max’s Password Crackdown
After seeing Netflix experience great success with its strategies to prevent password sharing, Warner Bros. Discovery is going to follow suit.
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Premium Content
11/08/2023
Zaslav Champions Larger DTC Bundle For Sports
Warner Bros. Discovery CEO David Zaslav is more than ready for the great re-bundling, and he is continuing to show passion for content creators to come together and create new packages for consumers. But now, he’s not only talking about that possibility for general entertainment content.
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Premium Content
08/03/2023
WBD Leaving RSN Business, Preparing Max for Sports
Warner Bros. Discovery is officially leaving the RSN business, announcing during its 2Q23 earnings call Thursday that it has been engaged in conversations on how best to step away from the AT&T SportsNets.
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Premium Content
05/17/2023
Giants Embrace Different Upfront Approaches
Some big players like Warner Bros. Discovery and Disney are taking a slightly different approach to their upfronts and ad formats for the coming year.
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Premium Content
05/05/2023
WBD Pivoting FAST Plans As Ad Market Struggles
Warner Bros Discovery is hitting the brakes on its FAST strategy as the advertising market continues to struggle.
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Premium Content
04/12/2023
WBD Details Major Fixes Integrated into New Max Service
The grand reveal of Warner Bros. Discovery’s combined streaming service wasn’t surrounded by a lot of pomp and circumstance, but focused more on how what’s to come will be a huge step forward from what HBO Max was.