Rita Ferro | Cablefax

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03/19/2020

Adjusting to Coronavirus

Disney ad sales pres Rita Ferro posted a blog Wednesday that pulled back the curtain on how the company is adjusting its programming to adapt to the impacts of the coronavirus outbreak.

By Cablefax Staff

Found in: Showtime / Freeform / ESPN / Hulu / Disney / Rita Ferro / Coronavirus
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10/01/2018

Disney, ESPN Ad Sales Merge Under Ferro

Fresh off of combining ESPN ad sales with Disney sales under Rita Ferro, the unit unveiled senior leadership for the newly integrated organization.

By Cablefax Staff

Found in: ESPN / Disney / Rita Ferro / Patricia Betron / Marco Forte / Flora McKiernan / Andrew Messina / Wendell Scott / Jeremiah Tachna
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09/06/2018

ESPN’s Rita Ferro to Step Up Following Erhardt Retirement

With 20-year ESPN ad sales chief Ed Erhardt to retire early next year, Disney is expanding well-known ad exec Rita Ferro’s role to include the ESPN portfolio.

By Cablefax Staff

Found in: ESPN / Disney / Ed Erhardt / Rita Ferro

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Rita Ferro

Adjusting to Coronavirus

Disney, ESPN Ad Sales Merge Under Ferro

ESPN’s Rita Ferro to Step Up Following Erhardt Retirement

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