The latest in:
Rita Ferro
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Premium Content
05/17/2023
Giants Embrace Different Upfront Approaches
Some big players like Warner Bros. Discovery and Disney are taking a slightly different approach to their upfronts and ad formats for the coming year.
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Premium Content
05/17/2023
Disney Gets Deeper on Selling Streaming
Ad-supported tiers are all the rage in streaming these days, and Disney President, Ad Sales and Partnership Rita Ferro is more than happy to have more inventory to offer marketers that want to partner with the Mouse House on Disney+’s ad-supported tier.
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Premium Content
01/23/2023
Disney Portfolio Helps Ahead of Upfront
Disney’s arsenal of brands will only help its ad sales ahead of the company’s 2023 upfront, especially as it focuses on scaling the framework and technology that it’s developing to advertisers. That’s according to Disney Ad Sales President Rita Ferro, who spoke at a fireside chat on LinkedIn on Monday.
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Premium Content
05/18/2022
Disney+ to Proceed with Caution on Ads
Disney dropped a few more breadcrumbs about its upcoming ad-supported version of Disney+ that’s set to launch later this year.
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Premium Content
03/19/2020
Adjusting to Coronavirus
Disney ad sales pres Rita Ferro posted a blog Wednesday that pulled back the curtain on how the company is adjusting its programming to adapt to the impacts of the coronavirus outbreak.
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Premium Content
10/01/2018
Disney, ESPN Ad Sales Merge Under Ferro
Fresh off of combining ESPN ad sales with Disney sales under Rita Ferro, the unit unveiled senior leadership for the newly integrated organization.
