The latest in:
Rita Ferro
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Premium Content
03/19/2020
Adjusting to Coronavirus
Disney ad sales pres Rita Ferro posted a blog Wednesday that pulled back the curtain on how the company is adjusting its programming to adapt to the impacts of the coronavirus outbreak.
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Premium Content
10/01/2018
Disney, ESPN Ad Sales Merge Under Ferro
Fresh off of combining ESPN ad sales with Disney sales under Rita Ferro, the unit unveiled senior leadership for the newly integrated organization.
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Premium Content
09/06/2018
ESPN’s Rita Ferro to Step Up Following Erhardt Retirement
With 20-year ESPN ad sales chief Ed Erhardt to retire early next year, Disney is expanding well-known ad exec Rita Ferro’s role to include the ESPN portfolio.