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Fox Picks Innovid
Fox Corp entered a multi-year partnership with the cross-platform TV measurement company Innovid. Fox will use Innovid’s “Innovid XP” solution, one that takes data from smart TVs, ACR and CTV ad impressions and provides a deduplicated view of audiences for Fox networks and AVOD service Tubi, which has been partnered with Innovid.
NBCU To Offer iSpot as Upfront Currency
NBCUniversal doubled down on its retreat from Nielsen measurement, revealing during its One22 Developer Conference Tuesday it will offer iSpot’s data as official currency at its May upfront.
Roku, Innovid Launch Linear Measurement Solution
Roku and Innovid have teamed up for an analytics solution that measures daily demographic reach and frequency on TV campaigns run across the Roku platform and linear TV.