NBCUniversal doubled down on its retreat from Nielsen measurement, revealing during its One22 Developer Conference Tuesday it will offer iSpot’s data as official currency at its May upfront.
NBCUniversal appointed John Lee chief data officer, Global Advertising & Partnerships. Prior to joining NBCU, Lee served as global chief corporate strategy officer at customer experience management company Merkle. – Ken Reiner joined INSP as vp, content acquisitions. He has recently served as media consultant and operational guidance for numerous organizations at Reino Consulting. He’s […]