The latest by:
Noah Ziegler
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Premium Content
06/22/2022
Wimbledon Main Draw Coverage Begins Monday
This year’s edition of Wimbledon is set to be a spectacle for tennis fans as 128 players in both men’s and women’s compete for their respective championships. As ESPN and Tennis Channel gear up for another year of coverage, so are cable providers like DirecTV.
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Premium Content
06/08/2022
Outlets Look to Capitalize on Depp-Heard Surge
The Johnny Depp v. Amber Heard trial took the globe by storm as the latest celebrity court case where millions put their legal hats on and watched the proceedings. Many of them tuned into outlets like Law & Crime and Court TV, resulting in major surges in viewership for their live streams and programming dedicated to the case.
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Premium Content
06/06/2022
Combatting Streaming Latency Gaps
Viewers of a live event want to feel as close to the action as possible, as if they’re actually sitting in the stands. Streaming latency makes that harder.
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Premium Content
06/01/2022
Addressable Ad Guidelines Help Streamline Process
Since its launch in 2021, the industry’s “Go Addressable” initiative has sought to fully utilize television as a marketing platform. The effort from major pay TV distributors took a big leap forward Wednesday with the publication of a set of industry guidelines.
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Premium Content
05/27/2022
Start Me Up: SportsTech Program Brings Ideas To Next Level
The second class of the Comcast NBCUniversal SportsTech Accelerator took the big stage Thursday, taking part in the Demo Day that serves as the culmination of a three-month program. The participants secured 21
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Premium Content
05/18/2022
Warner Bros. Discovery Introduces Itself
Just six weeks after the deal officially closed, Warner Bros. Discovery showcased its wide portfolio at its first upfront in NYC as it transitions into a new era.