The latest in:
NBCU
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Premium Content
06/19/2020
Project OAR Goes Live
Project OAR is officially starting live market trials, marking the first time the tech will be used to deliver and manage addressable TV ad inventory outside of linear programming.
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Premium Content
06/17/2020
Programming
“30 Rock” is coming back to the NBCUniversal world for a special upfront event. Characters from the original series will return for a one-time
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Premium Content
06/11/2020
New Street Research Bullish on Cable
There’s plenty of uncertainty surrounding the United States economy, but New Street Research is still singing cable’s praises.
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Premium Content
06/03/2020
Advertising
Viamedia formed a new business division Tuesday focused on creating a cloud-based TV ad solution to bridge the gap between linear TV and digital advertising. Ad tech veteran John Piccone has
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Premium Content
05/28/2020
Bluprint Closing Down
NBCU-owned Bluprint, formerly Craftsy, is officially closing its doors over the next few months.
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Premium Content
05/19/2020
ViacomCBS Upfront Kicks off
ViacomCBS’s two-day virtual upfront kicked off Monday, becoming the first official replacement for canceled in-person upfronts.