The latest in:
The Gauge
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Premium Content
02/21/2024
Cold Weather, Warm Watching
With colder weather and the NFL Playoffs taking place, total TV viewership was up 3.7% during January, according to Nielsen’s monthly “The Gauge” report.
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Premium Content
01/16/2024
TV Viewership Up in December
December checked in as the second-highest month for TV viewing in 2023, according to Nielsen’s “The Gauge” report.
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Premium Content
12/19/2023
Thanksgiving Gives TV a Boost
TV viewing levels for November were at their highest since January thanks to a viewership bump during Thanksgiving week, Nielsen’s monthly The Gauge report revealed.
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Premium Content
08/15/2023
Streaming Continues Climb
The streaming category in Nielsen’s “The Gauge” took a record 38.7% of total TV usage in July as Netflix, Prime Video and YouTube had all-time highs in viewing.
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Premium Content
07/19/2023
Streaming Stays on Top
Streaming reached a record-high 37.7% of overall TV usage in June in the U.S., according to Nielsen’s monthly The Gauge report.
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Premium Content
06/20/2023
Streaming Leads ‘The Gauge’
Total TV usage in the U.S. was down for a fourth consecutive month in May, with streaming still garnering the most eyeballs, according to Nielsen’s “The Gauge” report.