The latest in:
The Gauge
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Premium Content
10/26/2026
YouTube Expands TV Lead, Skydance Gains
YouTube continued to rule the roost in Nielsen’s “The Gauge” reports for August, capturing 15.8% of total TV viewing for the month.
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Premium Content
04/15/2026
The Gauge is Back After Backlash
The most anticipated installment of Nielsen’s “The Gauge” finally dropped.
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Premium Content
03/24/2026
‘Gauge’ Against the Machine
If you’ve been waiting for Nielsen’s “The Gauge” report for February, you’ll have to sit tight.
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Premium Content
02/18/2026
Cable Viewing Up in January
Nielsen’s monthly “The Gauge” report delivered good news for cable.
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Premium Content
01/21/2026
NFL Is King in Nielsen Gauge
Cable sports programming saw a 16% viewing lift in December 2025, making up 9% of total cable viewing in Nielsen’s latest The Gauge report.
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Premium Content
09/17/2025
Cable, Broadcast Gain Ground in August Gauge
Back-to-school season and the start of football season helped cable and broadcast increase their share of TV watch-time in Nielsen’s The Gauge report for the first time since April.