The latest in:
The Gauge
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Premium Content
03/19/2025
Super Bowl Boosts Streaming in Nielsen’s Gauge for February
While time spent watching television dropped from January to February, a record Super Bowl was a big factor for the streaming category in Nielsen’s monthly “The Gauge” report.
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Premium Content
01/21/2025
Holidays Deliver Boosts in Latest Nielsen Report
The month of December saw a 4% increase in overall time spent watching TV compared to November, according to Nielsen’s most recent “The Gauge” report.
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Premium Content
12/16/2024
TV Viewing Up in November, Nielsen’s ‘The Gauge’ Finds
Total time spent watching TV reached its highest monthly point since February, according to Nielsen’s “The Gauge” report for November.
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Premium Content
11/20/2024
Broadcast Taking More Share in Nielsen’s Gauge
The broadcast category in Nielsen’s “The Gauge” report recorded its third consecutive month of growth in October.
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Premium Content
06/21/2024
Streaming Hot in May, Nielsen’s Gauge Finds
Nielsen’s monthly The Gauge report for May saw a record-high share of TV usage in the streaming segment, with it taking 38.8% of the pie.
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Premium Content
05/14/2024
Nielsen Rolls Out Convergent TV Viewing Gauge
Nielsen launched a new multiplatform gauge looking at the media consumption across broadcast, cable and streaming, aggregated and ranked by media company.