The latest in:
VAB
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Premium Content
11/17/2020
The Halo Effect
Comcast Cable’s ad sales division Effectv teamed up with VAB for a report that analyzes TV’s influence on business’ ability to drive financial outcomes and growth by life stage.
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Premium Content
10/14/2020
New Kids on the Block
In the first half of 2020, 110 brands launched their first-ever national TV campaigns, spending over $450mln across 59 different categories, even in the midst of a national pandemic
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Premium Content
07/14/2020
Nielsen Flip-Flops
Nielsen reversed course on an earlier decision, announcing the company will integrate out-of-home audiences into the national TV currency this fall as originally planned.
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Premium Content
10/24/2019
People
VAB is expanding its marketing and communications team, promoting Marianna Vita to svp, director of integrated strategy & marketing. She formerly served as vp, strategic insights. The group also
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Premium Content
10/01/2019
Politics Viewing Rivals Sports
Research from VAB found Presidential election debates have become one of America’s largest spectator events with a unique audience rivaling the Super Bowl
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Premium Content
09/25/2019
DTC Brands Embrace TV
There had been the myth in direct-to-consumer brands (think Peloton, Wayfair, Glossier, etc) that television advertising was unnecessary, but the industry is seeing a major shift.