The latest in:
VAB
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Premium Content
04/27/2021
OpenID Next Step in Cross Platform Collaboration
The stars are aligning in cross platform measurement like never before with TV ad consortium OpenAP gearing up to introduce OpenID as a way to better match audience segments.
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Premium Content
11/17/2020
The Halo Effect
Comcast Cable’s ad sales division Effectv teamed up with VAB for a report that analyzes TV’s influence on business’ ability to drive financial outcomes and growth by life stage.
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Premium Content
10/14/2020
New Kids on the Block
In the first half of 2020, 110 brands launched their first-ever national TV campaigns, spending over $450mln across 59 different categories, even in the midst of a national pandemic
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Premium Content
07/14/2020
Nielsen Flip-Flops
Nielsen reversed course on an earlier decision, announcing the company will integrate out-of-home audiences into the national TV currency this fall as originally planned.
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Premium Content
10/24/2019
People
VAB is expanding its marketing and communications team, promoting Marianna Vita to svp, director of integrated strategy & marketing. She formerly served as vp, strategic insights. The group also
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Premium Content
10/01/2019
Politics Viewing Rivals Sports
Research from VAB found Presidential election debates have become one of America’s largest spectator events with a unique audience rivaling the Super Bowl