The latest in:
VAB
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Premium Content
07/14/2020
Nielsen Flip-Flops
Nielsen reversed course on an earlier decision, announcing the company will integrate out-of-home audiences into the national TV currency this fall as originally planned.
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Premium Content
10/24/2019
People
VAB is expanding its marketing and communications team, promoting Marianna Vita to svp, director of integrated strategy & marketing. She formerly served as vp, strategic insights. The group also
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Premium Content
10/01/2019
Politics Viewing Rivals Sports
Research from VAB found Presidential election debates have become one of America’s largest spectator events with a unique audience rivaling the Super Bowl
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Premium Content
09/25/2019
DTC Brands Embrace TV
There had been the myth in direct-to-consumer brands (think Peloton, Wayfair, Glossier, etc) that television advertising was unnecessary, but the industry is seeing a major shift.
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Premium Content
07/09/2019
Sports Viewership Sizzling this Summer
It’s a summer of soccer, that’s for sure. If it feels like more people are watching this season, you’re not wrong.
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Premium Content
04/24/2019
Advertisers Not Paying Attention to 50+ Crowd
Advertisers need to pay more attention to the 50+ market, according to a new guide from the VAB.