The latest in:
VAB
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Premium Content
07/09/2019
Sports Viewership Sizzling this Summer
It’s a summer of soccer, that’s for sure. If it feels like more people are watching this season, you’re not wrong.
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Premium Content
04/24/2019
Advertisers Not Paying Attention to 50+ Crowd
Advertisers need to pay more attention to the 50+ market, according to a new guide from the VAB.
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Premium Content
03/27/2019
Addressable Ad Spending to Grow
Six out of ten advertisers using addressable TV believe it is a valuable part of their media buy and are planning to increase their investment, VAB says.
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Premium Content
03/08/2019
Esports Programming Up Fity Percent
Esports TV programming is up by 50%, according to a study from the Video Advertising Bureau (VAB).
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Premium Content
01/11/2019
VAB’s Cynthia Perkins-Roberts Passes Away
Cynthia Perkins-Roberts, VAB’s vp, diversity marketing and business development, passed away on Jan 1.
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Premium Content
12/10/2018
Future of Programmatic, Native Advertising in OTT
No one quite knows what’s coming next as the cable and ad industries evolve, but most experts agree that the 30-second spot is showing its age.