The latest in:
LiveRamp
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Premium Content
10/12/2021
LiveRamp Doubles Down on Data
LiveRamp added streaming inventory forecasting and enhanced collaboration capabilities to its TV platform.
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Premium Content
07/27/2021
Cookie-less Measurement Initiatives
Two companies released cookie-less measurement tools for advertisers.
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Premium Content
05/19/2021
Tubi, LiveRamp Team Up
Tubi and data platform LiveRamp have partnered to implement addressability solutions across OTT platforms while maintaining the ability to reach first-party audiences.
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Premium Content
05/03/2021
New Branded Content Studio for fuboTV
Virtual MVPD fuboTV had a lot to say at the 2021 IAB NewFronts. The service is launching a branded content studio for advertisers, new and returning programming for Fubo Sports Network and a partnership with LiveRamp to enhance its advertising capabilities.
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Premium Content
07/15/2020
Discovery Launches New Ad Product
Discovery’s new cross-channel ad product is set to unify audiences across all of the company’s linear and digital platforms and provide new audience targeting.
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Premium Content
09/25/2019
Open Web Needs Innovation
The open web has two-thirds of activity, but the walled gardens have 65% of media spend. How can the industry restore balance in digital advertising?