The latest in:
LiveRamp
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Premium Content
09/25/2019
Open Web Needs Innovation
The open web has two-thirds of activity, but the walled gardens have 65% of media spend. How can the industry restore balance in digital advertising?
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Premium Content
09/24/2019
Advertising Week Notebook
NCC Media kicked off Advertising Week in NYC Monday with a bang, announcing its rebrand to Ampersand.
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Premium Content
09/19/2019
Problems with Measuring Addressable Advertising
The addressable ad space is hot, hot, hot, but brands are often left scratching their heads when it comes to maximizing ROI.
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Premium Content
09/19/2019
RampUp Notebook
Political ad spend projections for 2020 are up $2bln over 2018, reaching $5.8bln according to Cr oss Screen Media ’s CEO Michael Beach . Speaking at LiveRamp’s RampUp summit in NYC Wednesday, Beach said
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Premium Content
06/25/2019
LiveRamp Buys Data Plus Math for $150mln
LiveRamp is boosting its targeted TV ad presence with the $150mln acquisition of Data Plus Math . The media measurement company aims to enable brands, agencies, cable operators and streaming TV services to