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06/25/2019

LiveRamp Buys Data Plus Math for $150mln

LiveRamp is boosting its targeted TV ad presence with the $150mln acquisition of Data Plus Math . The media measurement company aims to enable brands, agencies, cable operators and streaming TV services to

By Mollie Cahillane

Found in: GroupM / OpenAP / Acxiom / John Hoctor / Matthew Emans / Data Plus Math / LiveRamp / IPG / Allison Metcalfe

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