The latest in:
DISH Media
-
Premium Content
11/16/2022
Addressable Could Be Ad Market’s Panacea
Warner Bros. Discovery CEO David Zaslav called out the weakness of the current advertising market, saying it’s more anemic than it was during COVID. Media veteran Evan Shapiro echoed that sentiment, though others remain positive.
-
Premium Content
09/12/2022
DISH Teams Up For New Ad Solution
DISH Media is rolling out an ad solution that lets advertisers access linear TV inventory through a programmatic buying model.
-
Premium Content
01/10/2022
Connecting the Dots for National Addressable Ads
2022 has all the earmarks for being a big year for national addressable advertising, but it’s going to take some serious collaboration between MVPDs and programmers to get there.
-
Premium Content
10/12/2021
LiveRamp Doubles Down on Data
LiveRamp added streaming inventory forecasting and enhanced collaboration capabilities to its TV platform.
-
Premium Content
06/17/2021
Industry Kicks off ‘Go Addressable’ Initiative
Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.
-
Premium Content
01/14/2021
ViacomCBS, DISH Addressable Ad Milestone
ViacomCBS and DISH Media announced Thursday they had delivered the first-ever addressable impressions within a live national broadcast via MVPD set-top box.