The latest in:
DirecTV Advertising
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Premium Content
12/05/2023
DirecTV Advertising Strikes New Deal With FourthWall
DirecTV Advertising and analytics firm FourthWall struck a strategic partnership that will see the former expand its advertising capabilities around DirecTV’s set-top box and streaming data.
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Premium Content
10/18/2023
Canoe Inks DirecTV, DISH Deal
The advertising tech and services company Canoe Ventures is joining forces with DirecTV Advertising and DISH Media to grow its addressable advertising footprint to include satellite households.
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Premium Content
06/27/2023
DirecTV Advertising Taps 605 for Analytics
DirecTV Advertising has struck a new partnership with measurement firm 605. The two will bring together DirecTV’s direct-to-consumer relationships with 605’s methodology to provide customers with more visibility on lower funnel metrics.
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Premium Content
01/10/2023
People
Charter’s ad sales arm Spectrum Reach named Jason Brown as SVP, Chief Revenue Officer, effective Jan. 30. Brown fills the role after Beth Plummer announced plans to retire following a transition period through March. He was most recently SVP, Advertising Sales at DirecTV Advertising and was SVP, Addressable, Local and Political for WarnerMedia.
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Premium Content
10/17/2022
DirecTV, Yahoo Expand Advertising Deal
Yahoo is expanding its partnership with DirecTV Advertising to include set-top data. Now, Yahoo’s demand-side platform customers can use TV usage data from DirecTV households to help with the planning, activation and measurement of digital campaigns.
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Premium Content
06/22/2022
Advertising Doings
In a partnership with iHeartMedia, NBCUniversal Chairman of Global Advertising & Partnerships Linda Yaccarino and Giant Spoon partner Laura Correnti launched a new podcast “Sunday Supper.”