The latest in:
Upfront
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Premium Content
01/09/2023
Programmers Set Focus on Currency
As companies search for streamlined measurement solutions amid Nielsen scrutiny, the advanced advertising ratings company OpenAP is joining forces with the programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery, as well as the VAB, to establish the Joint Industry Committee (JIC).
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Premium Content
04/17/2020
Upfronts Update
AMC Networks canceled its scheduled March 18 Upfront event due to the coronavirus, but now the company is launching “Upfront Connect.”
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Premium Content
05/14/2019
Comcast NBCU Hints at Upcoming Streamer Strategy
Comcast NBCU put its talent front and center at its upfront in NYC on Monday, with “Late Night” host Seth Meyers hinting that the name of the company’s upcoming streaming service may be revealed shortly.
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Premium Content
05/10/2019
Telemundo Upfront Features More Than 900 Hours of Originals
Telemundo unveiled a multiplatform programming lineup for 2019-20 that features more than 900 hours of original content.
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Premium Content
05/08/2019
Nielsen Upfront Embraces Power of Addressable Advertising
Nielsen is leaning into advanced, addressable advertising in 2019, touting itself at its NYC upfront Tuesday as a leading pioneer in automatic content recognition technology and dynamic ad replacement.
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Premium Content
03/25/2019
Hallmark Kicks Off Upfront Season
The 2019 Upfront season was in high gear Thursday evening, with Crown Media Family Networks taking over NYC’s iconic Rainbow Room
