The latest in:
Paramount
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Premium Content
12/07/2023
Rules of Engagement: Brand Value Boosted by Fan Activations
The overwhelming desire among fans for live activations is still going strong as 2023 wraps up, a sentiment that’s continued since in-person events made their returns in 2022.
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Premium Content
12/01/2023
DirecTV’s Thun Argues Broadcast Model Must Change or Risk Extinction
We caught up with DirecTV Chief Content Officer Rob Thun to find out how serious the distributor is with its alternative retrans proposals and how long this blackout with TEGNA might last.
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Premium Content
11/29/2023
AARP’s Paramount+ Savings
Paramount+ and AARP signed a deal making the service the organization’s exclusive streaming partner.
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Premium Content
11/27/2023
Go Addressable Gets Official
What started as an industry initiative is now a non-profit trade organization. Go Addressable made things official last week as it continues its push to expand the use of addressable advertising.
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Premium Content
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Premium Content
11/10/2023
Trio Also In on NWSL Deal
It’s not just ESPN involved in the NWSL’s media rights. The league is working with CBS Sports, Prime Video and Scripps Sports as well, which when including ESPN totals 118 matches across platforms.
