The latest in:
Parks Associates
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Premium Content
05/30/2025
CTV’s Shoppable Ads Era
Fubo is adding pause ads to its programmatic marketplace, becoming the first CTV platform to allow advertisers to bid on this ad format.
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Premium Content
10/10/2024
Commercial Power: Use of AVOD Rises as SVOD Costs Grow
There is a myriad of reasons why streaming has skyrocketed over the past decade, but in recent years, the rise of ad-supported viewing has been a primary catalyst in growth.
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Premium Content
07/09/2024
Parks Unveils Broadband Market Tracker
Parks Associates is introducing a new annual research subscription service that highlights over 25 market leaders in the U.S. and Canadian residential internet service markets.
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Premium Content
09/14/2023
Card Swipe: The Cross-Platform Evolution of Shoppable Content
The world of shoppable content is evolving by the day, but with more video options available than ever before, there’s still a struggle to encourage alignment between programming being shown to consumers and the products being pushed their way.
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Premium Content
04/05/2023
Spending on OTT Services Declines
The adoption of OTT subscriptions has increased 22% from the beginning of 2017 to 3Q22, according to recent research from Parks Associates. That coincides with a 29% drop in the adoption of traditional TV services.
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02/06/2023
Guest Column: OTT Streaming Companies Facing New Challenges
In 2022, Parks Associates data showed consumers becoming less sensitive to price if they can find the perfect blend of content and service options. However, price will be a much more significant factor in downward economic times.