The latest in:
Parks Associates
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10/04/2022
Rise in Demand for More Bandwidth and Quality Broadband
Over the past decade, a growing percentage of US households are connected to the internet but do not receive home internet service from a traditional home internet provider. The bulk of these consumers are “mobile-only,” connected via a smartphone or tablet.
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05/26/2022
New Trends Driving Growth in Streaming Services
Streaming video services have experienced rapid growth in recent years, fueled by the COVID-19 pandemic, as home-bound consumers experimented and were introduced to new over the top (OTT) video services.
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Premium Content
05/05/2022
Could Smart TVs Find the Fix for Search and Discovery?
Smart TVs are proving to be a powerful tool for consumers looking to access their favorite service and instruments for expanding reach and driving viewership on streamers looking to grow their market position.
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04/26/2022
The Most Significant Point of Entertainment Aggregation in the Home
Parks Associates research forecasts the smart TV installed base among US broadband households to have dipped slightly in 2021, as consumers gradually returned to more time outdoors after the pandemic lockdowns of the previous year.
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Premium Content
03/31/2022
The Future of Sports
As we wait to hear the outcome of Charter and Sinclair’s talks for the Bally Sports Networks (that one-month extension to continue negotiations runs out today), it’s interesting to hear execs at a Parks Associates video conference Thursday opine on what they think is the biggest challenge facing the sports industry today.
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Premium Content
02/10/2022
AVOD Driving Interest to Pay TV Networks
More programmers are diving into streaming to adapt to shifts in consumer viewing patterns, but they’re also using those services to feed interest back into their linear networks.