The latest in:
Hub Entertainment Research
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Premium Content
05/19/2025
Power of the Bundle
The value of streaming bundles is growing as viewers respond to price hikes and economic constraints.
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Premium Content
03/17/2025
Streamers Still Struggle to Separate from the Pack
Consumers are still having a hard time deciphering streaming services from one another.
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Premium Content
01/27/2025
Short Form, Tall Trends
Short-form content has etched its way into the entertainment habits of many, especially among younger demographics.
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Premium Content
10/10/2024
Commercial Power: Use of AVOD Rises as SVOD Costs Grow
There is a myriad of reasons why streaming has skyrocketed over the past decade, but in recent years, the rise of ad-supported viewing has been a primary catalyst in growth.
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Premium Content
04/09/2024
Six Keys for Streaming Growth
The streaming space is one of the more competitive arenas out there, and VAB and Hub Entertainment Research teamed up to identify six important areas for streamers to focus on to help find success.
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01/02/2024
Executive Round Up: 2024 Predictions
2023 was quite the year, but a new year has arrived. Here’s what some industry executives are predicting what’s to come for 2024.