The latest in:
Hub Entertainment Research
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Premium Content
10/15/2025
Bundles vs Fragmentation
A talking point during a live TV panel at Cynopsis ScreenShift this week was how bundling can address the increasingly fragmented live sports landscape as media rights continue to shift to streaming services.
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Premium Content
07/01/2025
Smart TV Users Ready to Embrace AI to Find Content
U.S. households now own at least two smart TVs on average, according to Hub Entertainment Research’s annual “Evolution of the TV Set” study.
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Premium Content
05/19/2025
Power of the Bundle
The value of streaming bundles is growing as viewers respond to price hikes and economic constraints.
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Premium Content
03/17/2025
Streamers Still Struggle to Separate from the Pack
Consumers are still having a hard time deciphering streaming services from one another.
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Premium Content
01/27/2025
Short Form, Tall Trends
Short-form content has etched its way into the entertainment habits of many, especially among younger demographics.
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Premium Content
10/10/2024
Commercial Power: Use of AVOD Rises as SVOD Costs Grow
There is a myriad of reasons why streaming has skyrocketed over the past decade, but in recent years, the rise of ad-supported viewing has been a primary catalyst in growth.