The latest in:
VIZIO
-
Premium Content
06/01/2022
Addressable Ad Guidelines Help Streamline Process
Since its launch in 2021, the industry’s “Go Addressable” initiative has sought to fully utilize television as a marketing platform. The effort from major pay TV distributors took a big leap forward Wednesday with the publication of a set of industry guidelines.
-
Premium Content
05/23/2022
Weather Revamps CTV App, Adds Subscription
The Weather Channel rolled out its revamped connected TV app which now includes a subscription-based live stream of the cable network.
-
Premium Content
04/26/2022
Nielsen Expands Smart TV Data Deal
Nielsen reached a multiyear agreement with Vizio that gives it the right to use Inscape Smart TV data in its local and national audience measurement solutions.
-
Premium Content
04/12/2022
Children, Platform Holders Influencing Streaming’s Future
Questions about the health of the streaming ecosystem have only multiplied in the days since the completion of the WarnerMedia-Discovery merger.
-
Premium Content
-
Premium Content
02/07/2022
Carriage
VIZIO SmartCast viewers can now access subscription streaming apps History Vault, A&E Crime Central and Lifetime Movie Club on their smart TVs thanks to an expanded agreement with A+E Networks.