The latest in:
VIZIO
-
Premium Content
12/16/2019
Vizio’s Ad Business Leverages Streaming
Vizio is the latest to join the ad industry, forming Vizio Ads, a unit that sells advertising on its own SmartCast operating system.
-
Premium Content
11/13/2019
Discovery Partners with Inscape
Discovery and Vizio’s Inscape teamed up for a measurement pact that will cover data from more than 12mln smart TVs.
-
Premium Content
10/17/2019
NAB Notebook
Is the streaming industry going to get even more crowded? Comcast Technology Services’ Matt Smith certainly thinks so.
-
Premium Content
03/14/2019
FreeWheel’s First Upfront Unveils FreeWheel Media
A day after announcing its participation in Vizio-backed Project OAR for smart TV data for targeted advertising, the company officially announced the formation of FreeWheel Media, its solution to tackling increased fragmentation.
-
Premium Content
03/13/2019
Project OAR Launches for Addressable Advertising Standard
A consortium made up of media companies such as Disney Media Networks, CBS, Discovery, AMC Networks, Comcast’s FreeWheel and NBCU, AT&T’s Turner and Xandr, and others are joining smart TV maker VIZIO to establish an addressable advertising standard under Project OAR (Open Addressable Ready).