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Measurement Takes Focus Ahead of Upfronts
It was this time last year when the celebrations surrounding upfronts were focused on the return to in-person formats. But in a year marked with financial difficulties for companies, the focus has turned to finding efficient measurement solutions.
Upfront & Center: Programmers Party Like its 2019 Amid Economic Uncertainty
The glitz and glam of in-person upfronts have returned, but it isn’t all fabulousness as some wonder what sort of impact today’s economy will have on the advertising landscape.
Executive Round Up: What Will Emerge From This Year’s Upfronts?
We asked executives across the industry what they expected to be a key conversation to emerge from this year’s upfronts.
Disney Adds Hulu to Upfronts, Expands Luminate
Disney took its normal upfront on the (virtual) road, and with no ABC pilot clips to show thanks to the coronavirus pandemic, the event largely focused on advertising initiatives across linear and digital
Fox News Ad Chief on Upfronts, Political Ad Spending
Fox News Media ad sales evp Jeff Collins discusses the future of those splashy upfronts, what the ad market looks like and expectations for political.
NBCU’s One Platform Goes Global
On what should have been the day of its annual upfront presentation at Radio City Music Hall, NBCU went live Monday from talent and execs’ homes to give a presentation on its advertising strategy.