The latest in:
Upfronts
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Premium Content
02/14/2020
Ad Dollars: Doing Away with the Demo?
Is it time to move away from the standard 18-49 demo, and instead look at advertising targeting audiences with shared interests or behaviors?
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Premium Content
03/29/2019
Upfront Season In Full Swing
With the Fox acquisition now closed, The Walt Disney Co announced it will hold its first ever combined upfront event with all its networks
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06/19/2018
PHOTOS: Out and About in Cable
While kids are getting out of school and enjoying the sunshine, those across media were feeling the heat of the upfronts as well as the newfronts.
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Premium Content
05/31/2018
Leaving a Mark: 605 Releases Impact Index Measuring Sales, Brand Image
605 took it upon itself to develop “The 605 Impact Index,” a project which measures the impact of TV advertising by taking both branding and sales into account, otherwise known as the “top and bottom of the marketing funnel.”
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Premium Content
05/15/2018
Big Upfront Day
Part of Fox’s upfront presentation Monday included the introduction of new ad format “JAZ Pods.” The name is a reference to two-ad pods (“Just A and Z”)—with only two 30-second national commercials running per break.
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Premium Content
03/30/2018
Keeping up with the Upfronts: New Approaches, Formats Reign
While the tried and true strategy of networks hosting lavish NY events remains the norm, this season some companies are tweaking tactics to stand out from the pack. Many are opting for more intimate agency- or city-based gatherings to complement their larger events.