The latest in:
Upfronts
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Premium Content
06/08/2020
Disney Adds Hulu to Upfronts, Expands Luminate
Disney took its normal upfront on the (virtual) road, and with no ABC pilot clips to show thanks to the coronavirus pandemic, the event largely focused on advertising initiatives across linear and digital
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Premium Content
06/01/2020
Fox News Ad Chief on Upfronts, Political Ad Spending
Fox News Media ad sales evp Jeff Collins discusses the future of those splashy upfronts, what the ad market looks like and expectations for political.
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Premium Content
05/12/2020
NBCU’s One Platform Goes Global
On what should have been the day of its annual upfront presentation at Radio City Music Hall, NBCU went live Monday from talent and execs’ homes to give a presentation on its advertising strategy.
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Premium Content
05/07/2020
Upfronts Update
Instead of a singular upfront presentation, Disney is hitting the (virtual) road with single presentations to clients.
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Premium Content
02/14/2020
Ad Dollars: Doing Away with the Demo?
Is it time to move away from the standard 18-49 demo, and instead look at advertising targeting audiences with shared interests or behaviors?
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Premium Content
03/29/2019
Upfront Season In Full Swing
With the Fox acquisition now closed, The Walt Disney Co announced it will hold its first ever combined upfront event with all its networks