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Go Addressable
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Premium Content
11/16/2022
Addressable Could Be Ad Market’s Panacea
Warner Bros. Discovery CEO David Zaslav called out the weakness of the current advertising market, saying it’s more anemic than it was during COVID. Media veteran Evan Shapiro echoed that sentiment, though others remain positive.
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Premium Content
09/08/2022
Advertisers See Addressable Benefits
Nearly 67% of advertisers are incorporating addressable ads in media campaigns, Go Addressable research found.
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Premium Content
06/01/2022
Addressable Ad Guidelines Help Streamline Process
Since its launch in 2021, the industry’s “Go Addressable” initiative has sought to fully utilize television as a marketing platform. The effort from major pay TV distributors took a big leap forward Wednesday with the publication of a set of industry guidelines.
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Premium Content
06/17/2021
Industry Kicks off ‘Go Addressable’ Initiative
Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.
