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Premium Content

01/25/2023

Disney’s Deep Dive on Data

Upfront season used to be about splashy, talent-heavy presentations in NYC for media buyers. Those are still taking place for the most part, but there’s been an increasing emphasis on data metric deep dives ahead of the upfronts.

By Cablefax Staff

Found in: EDO / dentsu / Horizon / Nielsen / Disney / Publicis Media / The Trade Desk / Nielsen ONE / Disney Advertising Sales
Premium Content

04/19/2022

Roku Introduces Clean Room for Upfronts

Roku unveiled its own clean room ahead of the upfront season.

By Cablefax Staff

Found in: Omnicom Media Group / dentsu / Icon Media Direct / Camelot / Roku / Horizon Media

The Daily

Friday–May 26

AT&T Stands Against T-Mobile Satellite Connectivity Plan

AT&T submitted a filing at the FCC last week opposing an application by T-Mobile and SpaceX to offer a satellite to device service. It criticized SpaceX for requesting a waiver of the Commission’s leasing rules, which prevent lessees from using spectrum that is allocated for terrestrial mobile use for satellite services.

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dentsu

Disney’s Deep Dive on Data

Roku Introduces Clean Room for Upfronts

The Daily

AT&T Stands Against T-Mobile Satellite Connectivity Plan

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