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Premium Content
01/25/2023
Disney’s Deep Dive on Data
Upfront season used to be about splashy, talent-heavy presentations in NYC for media buyers. Those are still taking place for the most part, but there’s been an increasing emphasis on data metric deep dives ahead of the upfronts.
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Premium Content
04/19/2022
Roku Introduces Clean Room for Upfronts
Roku unveiled its own clean room ahead of the upfront season.