The latest in:
Nielsen ONE
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Premium Content
07/20/2023
Nielsen Renews Comcast Deal
Nielsen is expanding its partnership with Comcast after the two companies signed a new multi-year data license renewal agreement.
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Premium Content
01/25/2023
Disney’s Deep Dive on Data
Upfront season used to be about splashy, talent-heavy presentations in NYC for media buyers. Those are still taking place for the most part, but there’s been an increasing emphasis on data metric deep dives ahead of the upfronts.
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Premium Content
03/01/2021
Roku Buys Nielsen AVA Biz
Roku will acquire Nielsen’s Advanced Video Advertising business, accelerating Roku’s launch of dynamic ad inserting for TV programmers and marketers.
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Premium Content
12/08/2020
Major Nielsen Overhaul
Launching in 2022, Nielsen ONE will be a cross-media solution that will enable publishers and marketers to transact on a single metric across linear and digital.
