The latest in:
The Trade Desk
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Premium Content
10/26/2023
AMC Networks Brings Programmatic to Linear
AMC Networks chalked up another first, announcing it has enabled programmatic ad buying on three of its linear networks. Last month’s pilot marked the first time live linear inventory was able to be purchased programmatically in a real-time, biddable ad environment.
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Premium Content
03/10/2023
NBCU Strikes Programmatic Partnership
NBCUniversal is enhancing the addressability of its programmatic ad inventory on Peacock by integrating Unified ID 2.0.
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Premium Content
01/25/2023
Disney’s Deep Dive on Data
Upfront season used to be about splashy, talent-heavy presentations in NYC for media buyers. Those are still taking place for the most part, but there’s been an increasing emphasis on data metric deep dives ahead of the upfronts.
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Premium Content
11/18/2021
NBCU Plans New Peacock Ad Types
NBCUniversal Advertising & Partnerships is gearing up to add two new ad opportunities to Peacock in the coming months.
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Premium Content
06/28/2021
AMC Networks Embraces Unified ID 2.0
AMC Networks is adopting Unified ID 2.0, an upgraded alternative to third-party cookies that prioritizes user control and privacy.
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Premium Content
03/25/2021
Fox’s Comcast Programmatic Play
Fox Corp has partnered with FreeWheel, a Comcast Company , to enable programmatic trading of addressable set-top box VOD.
