The latest in:
iSpot.tv
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Premium Content
09/13/2023
iSpot Acquires 605
The ad measurement company iSpot.tv completed its fourth acquisition in five years Wednesday, and this deal is its largest to date.
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Premium Content
05/10/2023
Fubo’s CTV Measurement Play
Fubo is partnering with iSpot.tv to enhance CTV measurement across the vMVPD’s video advertising inventory.
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Premium Content
09/28/2022
BET Looks to Reach Advanced Audiences
It’s no secret that Nielsen has been under scrutiny by many programmers for undercounted ratings during the pandemic, but some say the problems pre-date COVID. For years, there’s been a deficiency in measurement, specifically in regards to African American consumers, according to BET President of Media Sales Louis Carr.
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Premium Content
07/07/2022
Crackle Plus Renews iSpot Deal
Chicken Soup for the Soul Entertainment’s Crackle Plus extended its partnership with TV measurement company iSpot.tv through 2023.
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Premium Content
06/16/2022
NBCU Shares Test-And-Learn Insights
NBCUniversal believes advertisers should be embracing OTT platforms far more than they are today. The optimal mix of OTT in the plan of an advertiser or brand is in the 30-40% range, according to the results of a test-and-learn NBCU completed with iSpot.tv.
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Premium Content
02/17/2022
NBCU, iSpot.tv Insights on Olympics Numbers
NBCUniversal is enjoying the fruits of its test and learn partnership with iSpot.tv, and advertisers hopefully are too.
