The latest in:
iSpot.tv
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Premium Content
07/07/2022
Crackle Plus Renews iSpot Deal
Chicken Soup for the Soul Entertainment’s Crackle Plus extended its partnership with TV measurement company iSpot.tv through 2023.
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Premium Content
06/16/2022
NBCU Shares Test-And-Learn Insights
NBCUniversal believes advertisers should be embracing OTT platforms far more than they are today. The optimal mix of OTT in the plan of an advertiser or brand is in the 30-40% range, according to the results of a test-and-learn NBCU completed with iSpot.tv.
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Premium Content
02/17/2022
NBCU, iSpot.tv Insights on Olympics Numbers
NBCUniversal is enjoying the fruits of its test and learn partnership with iSpot.tv, and advertisers hopefully are too.
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Premium Content
02/15/2022
Super Bowl LVI Breaks 100M Viewers
NBCUniversal is cheering the most-watched Super Bowl in five years, with more than 112 million viewers tuning in across NBC, Telemundo, Peacock, NBC Sports Digital, NFL Digital platforms and Yahoo Sports mobile properties.
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Premium Content
02/07/2022
NBC’s Olympic Boom
According to preliminary data, Sunday’s Beijing Olympics on NBC, USA Network, Peacock and other streaming platforms averaged a Total Audience Delivery (TAD) of 13.7 million viewers
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Premium Content
01/13/2022
NBCU Gets Friendly with iSpot.tv
NBCUniversal is moving forward with its plans to expand its measurement partnerships, announcing a multi-year deal with iSpot.tv that will see the measurement company become one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions.