The latest in:
GroupM
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Premium Content
09/25/2019
Open Web Needs Innovation
The open web has two-thirds of activity, but the walled gardens have 65% of media spend. How can the industry restore balance in digital advertising?
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Premium Content
09/04/2019
Advertising Growth Decelerating
According to research from advertising media company GroupM, ad growth for 2019 is looking neutral to negative vs last year’s trends.
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Premium Content
06/25/2019
LiveRamp Buys Data Plus Math for $150mln
LiveRamp is boosting its targeted TV ad presence with the $150mln acquisition of Data Plus Math . The media measurement company aims to enable brands, agencies, cable operators and streaming TV services to
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Premium Content
06/14/2019
Fox Corp Jumps Onboard Project OAR
Fox Corp. joined Project OAR , the addressable advertising consortium. Members also announced the creation of an Agency Advisory Committee, with participation pledges from Publicis Media , Omnicom Media Group
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Premium Content
06/06/2019
GroupM: TV Ad Market Up in 2018
GroupM released its latest US advertising forecast, saying that television on a normalized basis (excluding political) was up slightly in 2018 (+0.7%) after falling 2.4% in 2017.
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Premium Content
05/24/2019
People
FreeWheel named Utpal Kalita CTO and vp, engineering for Blockgraph, an industry initiative designed to create a secure blockchain-based platform way to share advertising data. Kalita entered the role earlier