The latest in:
GroupM
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Premium Content
12/03/2019
Advertising Across the Pond
Advertising media company GroupM estimates that UK advertising will grow 7.8% in 2019, up to £22bln.
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Premium Content
10/16/2019
Programmers Testing the Waters on Digital Out of Home Ads
Programmers have long been concerned about accurately capturing out-of-home measurement.
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Premium Content
09/25/2019
Open Web Needs Innovation
The open web has two-thirds of activity, but the walled gardens have 65% of media spend. How can the industry restore balance in digital advertising?
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Premium Content
09/04/2019
Advertising Growth Decelerating
According to research from advertising media company GroupM, ad growth for 2019 is looking neutral to negative vs last year’s trends.
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Premium Content
06/25/2019
LiveRamp Buys Data Plus Math for $150mln
LiveRamp is boosting its targeted TV ad presence with the $150mln acquisition of Data Plus Math . The media measurement company aims to enable brands, agencies, cable operators and streaming TV services to
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Premium Content
06/14/2019
Fox Corp Jumps Onboard Project OAR
Fox Corp. joined Project OAR , the addressable advertising consortium. Members also announced the creation of an Agency Advisory Committee, with participation pledges from Publicis Media , Omnicom Media Group