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GroupM
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Premium Content
05/13/2024
NBCU, Fox Kick Off Slate of Upfronts
The day began with Jimmy Fallon singing “We need to sell ads for our lineups,” and ended with Fox “sparing no expense” to woo advertisers. That can only indicate one thing: the upfronts are here.
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Premium Content
01/09/2024
CES Panel Talks Ad Shifts
The future of insights, data and advertising across television and streaming were at the heart of a panel hosted by Disney EVP, Category Sales and Client Solutions Lisa Valentino Tuesday at CES.
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Premium Content
06/06/2023
IAB Tech Lab Forms Addressable Group
A new collective that’ll lead the development of technology frameworks, technical standards and market strategy to make every TV environment addressable was formed by IAB Tech Lab. It’s called the Advanced TV Commit Group, which hopes to increase interoperability and standardization across TV.
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Premium Content
03/06/2023
WBD, GroupM DEI Accelerator
GroupM and Warner Bros. Discovery entered a strategic partnership that’ll see WBD support the Diverse Voices Accelerator, an initiative that helps creators, writers, producers, directors and studios from underrepresented groups in the entertainment space.
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Premium Content
01/13/2022
People
The Broadband Cable Association of Pennsylvania (BCAP)elected three new members to its board Monday: Charter Director of State Government Affairs Jason Kershner ; Shentel Consultant Curt Kosko ; and Comcast
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Premium Content
06/14/2021
GroupM Optimistic on 2021 Ad Outlook
It’s not just CEOs feeling good about ad spending. GroupM took another look at its advertising forecasts, and it’s adjusting things mid-year.