The latest in:
GroupM
-
Premium Content
06/14/2021
GroupM Optimistic on 2021 Ad Outlook
It’s not just CEOs feeling good about ad spending. GroupM took another look at its advertising forecasts, and it’s adjusting things mid-year.
-
Premium Content
09/23/2020
Where AVOD is Headed Post-COVID
In a world where streaming is only increasing, and pay-TV is decreasing, AVOD services may be one of the most rapidly growing outlets.
-
Premium Content
09/02/2020
AT&T Considering Selling Xandr
AT&T is exploring options to sell its digital advertising unit Xandr, according to a report from the WSJ.
-
Premium Content
06/17/2020
Ad Spend
Though the ad industry is starting to rebound, the coronavirus pandemic has still had significant effects.
-
Premium Content
12/03/2019
Advertising Across the Pond
Advertising media company GroupM estimates that UK advertising will grow 7.8% in 2019, up to £22bln.
-
Premium Content
10/16/2019
Programmers Testing the Waters on Digital Out of Home Ads
Programmers have long been concerned about accurately capturing out-of-home measurement.