The latest in:
Univision
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Premium Content
03/04/2021
People
Univision tapped former Apple and Burson-Marsteller exec Beatriz Pedrosa-Guanche as svp, corporate communications. Chief communications officer Rosemary Mercedes, Cablefax’s 2019 FAXIES PR Exec of the Year, will exit later this month after 15 years with the Spanish-language programmer.
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Premium Content
02/18/2021
Programming
Univision ’s “Premio Lo Nuestro,” the longest-running music awards show on US Spanish-language television, is back for its 33rd iteration tonight at 7pm. T-Mobile returnd as the presenting partner for
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Premium Content
02/16/2021
Univision’s New Vision
Univision plans to hold a virtual upfront on May 18, but folks won’t have to wait that long to get a glimpse of what the company is up to under its new leadership.
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Premium Content
02/03/2021
Hispanic Shopping Insights
Hispanics are more likely than non-Hispanics overall to be first-time online shoppers for many categories, such as pet care (47% vs 37%) and apparel/accessories (38% vs 25%), and they are more likely to have made purchases from sites they hadn’t ordered from prior to the pandemic (80% vs. 61%).
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Premium Content
02/02/2021
Univision Joins Project OAR
Univision has joined Project OAR, a consortium of American media companies created to establish a common technology for addressable advertising management for TV.
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Premium Content
02/01/2021
Univision Doubles Down on AVOD With VIX
Univision has acquired VIX, an AVOD service that offers video-on-demand content to US Hispanics and consumers throughout Latin America.