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Research

(Source: S&P Global Market Intelligence’s Kagan)
➢ Two billion-dollar deals in June pushed the year’s total gross transaction value for announced M&A in the video game space to $102.21 billion.

➢ June is the second-largest month for M&A so far in 2022 ($3.4 billion in total), but it still pales in comparison to the deals announced in January that totaled $97.2 billion.

➢ The rush is indicative of both increased revenues in the space as well as emerging growth opportunities. Cloud gaming has the potential to increase user bases while also playing a role in metaverse development

Up Ahead

July 21-24: San Diego Comic-Con

July 24-27: NCTC and ACA Connects’ Independent Show; Orlando

August 9-11: C2HR CON 2022, Virtual

August 23: Fiber Broadband Association Copper Mountain Regional Fiber Connect; Frisco, Colorado

September 19-22: SCTE Cable-Tec Expo 2022; Philadelphia

Quotable

“This is a massive win for Microsoft and their recently purchased Xandr unit from AT&T. . I would expect that there is still an ad serving platform partner to be named. Historically, Microsoft has used FreeWheel for video ad serving in Xbox, for example. Microsoft is set to be the global marketplace, but what isn’t clear is if this will only be for non-direct sold impressions. Overall, the lesson here is to not underestimate Microsoft’s ability to win the big deal under [Microsoft CEO Satya Nadella]. .. I would estimate that the goal would be to start with the least interruptive ad unit types: Pre and Post roll, or branded windows viewers see when transitioning to the next episode and a short and perhaps customized ad unit.”
– LiveRamp TV Chief Strategy Officer Jay Prasad on Netflix and Microsoft partnering on the streaming service’s upcoming ad-supported tier

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“Pretty Little Liars: Original Sin,” streaming, HBO Max. It’s not necessary to know the backstory of “Pretty Little Liars,” which began life in 2007, on the old ABC Family channel.

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