The latest in:
Advertising Research Foundation
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Premium Content
03/24/2026
‘Gauge’ Against the Machine
If you’ve been waiting for Nielsen’s “The Gauge” report for February, you’ll have to sit tight.
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Premium Content
06/26/2019
ARF Works to Raise Standards
The Advertising Research Foundation (ARF) launched its Research Quality Certification Program to raise standards and transparency in marketing studies.
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Premium Content
04/03/2019
ARF Adopts Code of Conduct on Data Collection
The Advertising Research Foundation (ARF) adopted a new code of conduct governing ethical research and related data collection by member companies.