The latest in:
Viacom
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10/09/2019
OpenAP Expands into Digital
OpenAP launched the OpenAP Market, which it says offers advertisers premium video advertising inventory and unified audience-based buying across digital and linear TV programming.
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09/25/2019
Working Mother Highlights Best Companies for Families
Discovery, Viacom and Verizon secured spots on the 2019 Working Mother 100 Best Companies list.
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09/25/2019
DTC Brands Embrace TV
There had been the myth in direct-to-consumer brands (think Peloton, Wayfair, Glossier, etc) that television advertising was unnecessary, but the industry is seeing a major shift.
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09/24/2019
Programming
Viacom acquired the exclusive cable rights to all 180 eps of “Seinfeld” from Sony Pictures . The deal begins in Oct 2021, with the sitcom to air across Viacom brands such as Comedy Central , Paramount
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09/19/2019
Diversity Week Notebook
Diversity Week attendees, be grateful. NAMIC and Cablefax changed things up this year, hosting a cocktail reception Tuesday night to celebrate the 2019 Diversity List instead of the annual 7am breakfast.