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10/06/2022

Upfront and Personal

Vizio reeled in over $200 million in direct ad commitments during its upfront season, good for a 100% YOY jump as more viewers migrate from linear to streaming options.

By Cablefax Staff

Found in: VIZIO / vizio ads
03/25/2022

Executive Round Up: What Will Emerge From This Year’s Upfronts?

We asked executives across the industry what they expected to be a key conversation to emerge from this year’s upfronts.

By Cablefax Staff

Found in: vizio ads / Disney Advertising / iSpot / Stu Schwartzapfel / Daniel church / Adam Bergman / Stacie Danzis / A+E Networks / Adam Monaco / Upfronts / Beachfront
Premium Content

12/16/2019

Vizio’s Ad Business Leverages Streaming

Vizio is the latest to join the ad industry, forming Vizio Ads, a unit that sells advertising on its own SmartCast operating system.

By Mollie Cahillane

Found in: Smart TV / Inscape / VIZIO / Project Oar / vizio ads / Mike O'Donnell

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Executive Round Up: What Will Emerge From This Year’s Upfronts?

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