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12/16/2019

Vizio’s Ad Business Leverages Streaming

Vizio is the latest to join the ad industry, forming Vizio Ads, a unit that sells advertising on its own SmartCast operating system.

By Mollie Cahillane

Found in: Smart TV / Inscape / VIZIO / Project Oar / vizio ads / Mike O'Donnell
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11/13/2019

Discovery Partners with Inscape

Discovery and Vizio’s Inscape teamed up for a measurement pact that will cover data from more than 12mln smart TVs.

By Cablefax Staff

Found in: discovery / Nielsen / Inscape / VIZIO / food network kitchen
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03/13/2019

Project OAR Launches for Addressable Advertising Standard

A consortium made up of media companies such as Disney Media Networks, CBS, Discovery, AMC Networks, Comcast’s FreeWheel and NBCU, AT&T’s Turner and Xandr, and others are joining smart TV maker VIZIO to establish an addressable advertising standard under Project OAR (Open Addressable Ready).

By Cablefax Staff

Found in: CBS / Freewheel / Canoe / addressable advertising / Inscape / Disney Media Networks / VIZIO / Mike Dean
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08/14/2018

comScore Partners with Inscape

comScore is strengthening its measurement footprint through a partnership with Inscape, the largest single source provider of opt-in ACR TV viewing data in the US.

By Cablefax Staff

Found in: comScore / Inscape

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Vizio’s Ad Business Leverages Streaming

Discovery Partners with Inscape

Project OAR Launches for Addressable Advertising Standard

comScore Partners with Inscape

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