The latest in:
Inscape
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Premium Content
12/16/2019
Vizio’s Ad Business Leverages Streaming
Vizio is the latest to join the ad industry, forming Vizio Ads, a unit that sells advertising on its own SmartCast operating system.
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Premium Content
11/13/2019
Discovery Partners with Inscape
Discovery and Vizio’s Inscape teamed up for a measurement pact that will cover data from more than 12mln smart TVs.
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Premium Content
03/13/2019
Project OAR Launches for Addressable Advertising Standard
A consortium made up of media companies such as Disney Media Networks, CBS, Discovery, AMC Networks, Comcast’s FreeWheel and NBCU, AT&T’s Turner and Xandr, and others are joining smart TV maker VIZIO to establish an addressable advertising standard under Project OAR (Open Addressable Ready).
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Premium Content
08/14/2018
comScore Partners with Inscape
comScore is strengthening its measurement footprint through a partnership with Inscape, the largest single source provider of opt-in ACR TV viewing data in the US.