The latest in:
Linear TV
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Premium Content
05/15/2023
Linear Decline to Accelerate, S&P Global Predicts
Linear television is still alive, but early indicators would point to a modest increase in the trend of decline in 2023. That’s according to S&P Global’s latest report, which estimates that overall pay TV subscriber launches will come in above 2022’s 7% drop.
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Premium Content
11/07/2022
MVPDs Housing More of Fans’ Fave Shows
Viewers are gradually going back to finding and loving the content they’re receiving on linear TV. According to Hub Research’s 2022 “Conquering Content” study, the proportion of viewers watching their new favorite series from an MVPD set-top box rose two points YOY to 23%.
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08/05/2022
Executive Round Up: How Can Companies Improve Linear TV’s Value?
We asked executives across the industry how companies could improve the value linear TV brings. Here’s what they had to say.
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Premium Content
07/27/2022
Video Still Important to NCTC Members
Some streaming service CEOs may be ready to declare the death of linear TV, but for NCTC’s members, video is still a core part of the value they’re giving to customers.
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04/03/2018
A truTV Oasis of Peak Comedy
One net that firmly latched onto this trend in the last couple years is truTV, which started as a reality TV hub but has since gone all in on the lighter side.
