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12/03/2019

Sourcepoint Launches OTT Compliance Solution

Sourcepoint, a compliance platform for the digital advertising ecosystem, launched an OTT compliance solution to capture and transmit consumer privacy preference signals from OTT and CTV environments.

By Cablefax Staff

Found in: ott / Amazon Fire TV / Roku / CTV / Sourcepoint
Premium Content

05/08/2019

Nielsen Upfront Embraces Power of Addressable Advertising

Nielsen is leaning into advanced, addressable advertising in 2019, touting itself at its NYC upfront Tuesday as a leading pioneer in automatic content recognition technology and dynamic ad replacement.

By Cablefax Staff

Found in: SVOD / Netflix / Hulu / Nielsen / Amazon / Upfront / CTV
Premium Content

03/04/2019

Altice USA Launching OTT Ad Solution

Altice USA’s advanced advertising business a4 is launching a national, cross-screen OTT solution to help advertisers looking to reach highly targeted audiences in streaming environments and through connected TVs.

By Cablefax Staff

Found in: ott / Altice USA / a4 / CTV

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The latest in:
CTV

Sourcepoint Launches OTT Compliance Solution

Nielsen Upfront Embraces Power of Addressable Advertising

Altice USA Launching OTT Ad Solution

The Daily

Spot Spending Returning, Shifting to OTT