The latest in:
CTV
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Premium Content
05/05/2022
Could Smart TVs Find the Fix for Search and Discovery?
Smart TVs are proving to be a powerful tool for consumers looking to access their favorite service and instruments for expanding reach and driving viewership on streamers looking to grow their market position.
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Premium Content
03/30/2022
FreeWheel Enhances Ad Buys
FreeWheel launched technology that enables audience-based planning on premium CTV inventory, with deduplicated reach for linear television. It’ll allow
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Premium Content
07/14/2021
Verizon, VIZIO, Nielsen Team on Ad Tech
Verizon Media , Nielsen and VIZIO announced the launch of ad tech solution Unified TV Report Wednesday.
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Premium Content
06/09/2021
WarnerMedia, Comscore Team on Addressable
WarnerMedia is the first national programmer to formally participate in Comscore ’s National Addressable TV programmer trials.
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Premium Content
05/03/2021
New Branded Content Studio for fuboTV
Virtual MVPD fuboTV had a lot to say at the 2021 IAB NewFronts. The service is launching a branded content studio for advertisers, new and returning programming for Fubo Sports Network and a partnership with LiveRamp to enhance its advertising capabilities.
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Premium Content
12/03/2019
Sourcepoint Launches OTT Compliance Solution
Sourcepoint, a compliance platform for the digital advertising ecosystem, launched an OTT compliance solution to capture and transmit consumer privacy preference signals from OTT and CTV environments.