The latest in:
CTV
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Premium Content
06/02/2023
CTV Popularity Grows
With the digital wave continuing to rise, the vast majority of U.S. households are utilizing CTV devices. Leichtman Research Group found that 88% of U.S. TV households have at least one internet-connected TV device, and 49% of adults watch video on a connected device daily.
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Premium Content
02/14/2023
CTV Ad Spend Continues Rising
Over 226 million streaming viewers are now watching through a connected TV, Tubi’s annual report on audience insight for brands found.
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Premium Content
02/13/2023
Fox Sports App Showed Off Super Bowl LVII
Those watching Super Bowl LVII on the Fox Sports app Sunday had some of the best views in the house. SSIMWAVE’s technology, built to analyze content streams based on how humans view them, scored the Fox Sports App’s video quality as 83 on SSIMWAVE’s 100-point scale.
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Premium Content
02/07/2023
Countdown to Super Bowl Sunday
NCTC signed a new deal with Advanced Media Technologies that will allow the co-op’s members to continue accessing solutions from AMT’s portfolio. Those members are able to order hardware from partners like DZS, CommScope and Plume and have it immediately shipped to them.
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Premium Content
12/08/2022
Linear Still Best Destination for Midterm Ad Buys
There’s a lot of talk about the advertising industry moving away from the linear business and going toward connected TV and the like, but the inventory isn’t quite there yet to support pivotal moments like the 2022 midterm elections.
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Premium Content
05/05/2022
Could Smart TVs Find the Fix for Search and Discovery?
Smart TVs are proving to be a powerful tool for consumers looking to access their favorite service and instruments for expanding reach and driving viewership on streamers looking to grow their market position.
