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Premium Content
05/08/2019
Nielsen Upfront Embraces Power of Addressable Advertising
Nielsen is leaning into advanced, addressable advertising in 2019, touting itself at its NYC upfront Tuesday as a leading pioneer in automatic content recognition technology and dynamic ad replacement.
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Premium Content
03/04/2019
Altice USA Launching OTT Ad Solution
Altice USA’s advanced advertising business a4 is launching a national, cross-screen OTT solution to help advertisers looking to reach highly targeted audiences in streaming environments and through connected TVs.